Marketing Essentials Chapter 17 Promotional Concepts and Strategies

Low-cost items given away free to customers with a purchase

What type of promotion is: Newspaper ad assuring customers that the company has a safe product

A news release is the same as a press release

Personal selling required direct contact

Directs promotion to potential consumers or relies on advertising geared to consumers

What is designed to get support for a product from manufactures?

Free gifts placed in product packaging are called

The public relations department issues

One can major in this in college

What is persuasive communication?

Victoria Secret emails their customers with details about an upcoming sale

____________ is used to create a favorable image for business?

Combination of different types of promotion

What is sent out to certain media outlets?

Another name for cross promotion is cross selling

Direct marketing is

Companies and non-profits rely on promotion to attract customers

Point of Purchase can be the "checkout" at Target and/or Kohls

A news release refers to any activity designed to create goodwill toward a business

What is used to promote many products because they create customer excitement?

This is a copywriting acronym

Placement is

Which of the following is not Personal Selling:

Dante calls all of his previous clients to ask if they are interested in a new product

A car salesman shows a young couple their selection of new convertibles

PoP stands for

Manufacturer to get distribution channel members to purchase products.

What are cross-promotions and cross-selling campaigns?

Disney World & Southwest Airlines offering a great deal for the customer is considered a

What type of promotion is: Newspaper ad about a company's diverse employees.

Having a coca-cola product on "Dancing with the Stars" is considered

What represents all marketing activities, other than personal selling?

Sam's Club offers customers free food samples of their products.

Products earned & given through contests or as sweepstakes awars

What tactic do Public Relation Professionals use?

What uses a mix of personal selling, advertising, and buying discounts?

What is a form of non-personal promotion

Loyalty programs are offered by

Marketing program that rewards customers by offering incentives for repeat purchases

Which one of these is not a part of the Promotional Mix:

A pre-written story about a company, etc., that is sent to the media

What directs promotions toward the consumer?

What are incentives that encourage customers to buy?

Yahoo awarding points to buyers is considered an "online loyalty" program

Contests require "no skill" and Sweepstakes require a "skill"

Kay's Jewelry Store offers its employees a $50 gift card to the first person to sell 5 watches

What type of Promotion is: radio commercial about a new car

Kevin Johnson is the CEO of

Gamestop emails their followers about new game release dates

There are _____steps of the promotional mix

What does business use to convince prospects to select their products instead of other brands?

Low-cost premiums given away at special events

What entitles customers to cash discounts on goods and services?

Paid form of nonpersonal promotion of ideas, goods & services by an identified sponsor

What enables an organization to influence a target audience?

What encourages customers and prospects to buy a product or service?

What is a low cost item given to customers at a discount?

Trade promotions would be considered B2B

Which type of marketing is targeted to a specific group of prospects?

Bed Bath & Beyond puts coupons in the Sunday Newspaper.