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Visual and technical codes Flashcards | StudBud
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Visual and technical codes
Visual and technical codes
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Questions
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Answers
1
This is an example of what kind of technique used in advertising?
Weasel words
Facts and statistics
Bandwagon advertising
Emotional appeal
2
Which of the following is NOT a connotation of the colour blue?
Sadness
Wealth
Ocean
Cold
3
What kind of shot is this?
Close up
Birds eye view
High angle
Establishing shot
4
Camera angles, lighting and editing are all examples of what kind of code?
Enigma Codes
Visual codes
Technical Codes
Symbolic Codes
5
What kind of shot is this?
Birds eye view
Sky high angle
Plane view
High angle
6
Which of the options below is NOT a connotation of the colour pink?
Love
Anger
Femininity
7
This is an example of what kind of technique used in advertising?
Celebrity Endorsements
Facts and statistics
Complementing the customer
Emotional appeal
8
What kind of shot is this?
Close up
POV shot
Low angle shot
Over the shoulder shot
9
Whick of the following is NOT a connotation of the colour purple?
Intelligence
Decadence
Luxury
Royalty
10
This is an example of what kind of technique used in advertising?
Emotional appeal
Celebrity endorsement
Facts and statistics
Bandwagon advertising
11
Setting, costume, heair and makeup and lighting are examples of what kinds of codes?
Technical Codes
Enigma codes
Visual codes
Symbolic codes
12
Which of the below is NOT a connotation of the colour green?
Money
Nature
Sickness
Sadness
13
This is an example of what kind of technique used in advertising?
Facts and statistics
Weasel words
Celebrity endorsements
Emotional appeal
14
What kind of shot is this?
Extreme close up
Mid shot
Close up
Low angle
15
This is an example of what kind of technique used in advertising?
Complementing the customer
Emotional appeal
Weasel words
Facts and statistics
16
High key lighting means....
That the lighting is very low
That the lighting comes from above
That the lighting is very bright
That the lights are locked in place
17
A tagline is .....
A tag attached to a product
The customer's opinion on the product.
A catchphrase or slogan
18
What kind of shot is this?
Low angle
Close up
High angle
Over the shoulder
19
Low key lighting means....
That the lighting is not very important
That the lighting in the shot is low and dull, creating shadows
That is was shot in a dark place
That the light comes from a low angle
