Marketing and Pricing Concepts

Pricing strategy used to convey a message of price consistency

Pricing strategy used that creates an artificially high price to convey status or quality

The attributes of a product which make it capable of satisfying a customer’s needs

Goods are intangible

Special prices that are established for certain dates and seasons

All are examples of a service except which one

According to policy, how do you prevent your cell phone from being taken up?

All are part of the 4 P's except which one?

Refers to decisions about advertising, personal selling, sales promotions, etc.

Process of planning, pricing, promoting, selling and distributing goods or services to satisfy customer's

pricing technique that offers customers reductions from the regular price

Opportunities are internal

Partial refunds provided by a manufacturer or retailer are known as

Refers to the goods and/or services produced and sold

Products you can physically see and touch

obtain goods from a manufacturer or wholesaler to sale to the final consumer

Analyzes a businesses strengths, weaknesses, opportunities and threats

Pricing adjustment made based on customer location due to transportation costs

Which does not affect pricing?

Obtain goods from the manufacturer and resell them to an industrial user or retailer

Level of satisfaction associated with a particular good or service