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Brand Orientation Quiz Flashcards | StudBud
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Brand Orientation Quiz
Brand Orientation Quiz
30 terms
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StudBud Administration
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Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
The InterContinental New York Barclay hosted heads of state for the United Nations 50th Anniversary summit.
1990s
1970s
1980s
2
The essence of true luxury today is personal fulfilment.
Genuine Luxury
Purposeful Luxury
Self-Actualising Luxury
On-Demand Luxury
3
InterContinental London Park Lane opened its doors, built on the site that was the childhood home of Queen Elizabeth II.
1975
1965
1985
4
It's about attention to detail - how we look and the entire hotel atmosphere.
Be Refined
Be Personable
Be Meticulous
Be-Knowledgeable
5
Thanks to technology, we’re living in an on-demand economy that hinges on instant gratification and seamless convenience
Purposeful Luxury
On-Demand Luxury
Post-Demographic Luxury
Genuine Luxury
6
Knowing all the important things we need to know about our hotel
Be Refined
Be Personable
Be-Knowledgeable
Be Meticulous
7
Personalising information and thoughtful actions will help our guests feel recognised and well taken care of.
Be Meticulous
Be Perceptive
Be Proactive
Be Curious
8
The historic Mark Hopkins Hotel in San Francisco became the first InterContinental hotel to launch in the United States.
1965
1975
1995
9
What is the name of the loyalty program of IHG?
InterContinental Ambassador
iDine
IHG Rewards Club
10
In China, two new InterContinental hotels opened to mark the Beijing Olympic Games.
2007
2008
2006
11
How many days are the vacation entitlement for Job Band 7-10?
21
31
45
12
We need to observe guest, body language and intuitively understand what the guest wants.
Be Curious
Be Perceptive
Be Meticulous
Be-Knowledgeable
13
In how many countries can InterContinental® Hotels & Resorts be found?
108
100
98
88
14
At which InterContinental hotel did the pop superstars, One Direction, film the video for their song, Perfect?
InterContinental Hopkins San Francisco
InterContinental New York Barclay
InterContinental New York Time Square
15
A scheme that recognizes and rewards colleagues for recommending our hotel as a great place to work to their friends
Recommend a Friend Program
Recommend a Family Program
Friends and Family Rate
16
Alfred Hitchcock shot his film, To Catch a Thief, at the InterContinental Carlton Cannes on what year?
1940s
1950s
1960s
17
It is the service philosophy of InterContinental® Hotels & Resorts
Winning Ways
Global Etiquette
True Hospitality
18
The brand pioneered new destinations – from Hong Kong, and India to Australia in what year?
1950s
1960s
1940s
19
Whose childhood home was on the site of InterContinental London Park Lane?
Queen Elizabeth III
Queen Elizabeth II
Queen Elizabeth
20
Open questions encourage guests to share information that will help us better understand them.
Be-Knowledgeable
Be Meticulous
Be Curious
Be Personable
21
How many days are the vacation entitlement for Job Band 6 - 2?
21
30
45
22
InterContinental Doha has a total of how many rooms?
375
360
250
23
Moved to one of the most exotic capitals in the Near East, with the opening of the Phoenicia InterContinental
1960s
1950s
1940s
24
Everyone wants to feel like they belong.
Purposeful Luxury
Post-Demographic Luxury
Genuine Luxury
On-Demand Luxury
25
Who is the founder of the InterContinental brand?
Juan Trippe
Kemmons Wilson
William Bass
26
Provides reassurance, builds trust and shows true professionalism.
Be Refined
Be-Knowledgeable
Be Personable
Be Meticulous
27
When was the InterContinental brand founded?
1950
1949
1946
28
A high-quality product is the bare minimum of luxury
Purposeful Luxury
Genuine Luxury
Experiential Luxury
On-Demand Luxury
29
Pop superstars, One Direction, filmed the video for their song, Perfect, at the InterContinental New York Times Square.
2015
2012
2013
30
How many hotels and resorts form part of the InterContinental Hotels & Resorts brand?
109
208
108
201