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Duplicate of Marketing Quiz Flashcards | StudBud
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Duplicate of Marketing Quiz
What is Ethos?
Promoting a new product is institutional
Duplicate of Marketing Quiz
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Questions
20
Answers
1
Promoting a new product is institutional
False
Truse
2
What is Ethos?
appeal to logic
appeal to emotions
appeal to young people
appeal to credibility
3
Products can only be advertised through magazines and television.
True
False
4
There is no difference between promoting and advertising
false
true
5
What is the cheapest form of advertisement?
Promotional
Public relations
Institutional
Word of mouth
6
What are the three persuasive techniques in advertising?
Lathos, Pathos, Athos
Pathos, Logos, Ethos
Legos, Eggos, Pegos
Logos, Pogos, Togos
7
What is Pathos?
Comparing to other companies
Convincing
Evidence
Evokes and emotional response
8
Promotion involves spreading information
True
False
9
what are the 2 types of advertisement?
promotional and institutional
institutional and physical
institutional and emotional
promotional and emotional
10
Using straight facts is an example of Logos.
True
False
11
What is Logos?
Convincing
Emotional
Evidence and Statistics
Comparing other companies
12
Advertisement is any paid form of non-profit presentation
True
False
13
Using straight facts is an example of Logos.
False
True
14
What is the goal of promotional advertisement?
Create a favorable image
To introduce an old product
To increase sales
To lose money
15
A magazine ad shows people smiling while smoking cigarettes.
Ethos
Logos
Pathos
16
What is the goal for institutional advertisement?
Advertising something new
To create a favourable image
Introduce a new company
Promote a new product
17
Personal selling is?
1 on 1 selling
ads
18
If a celebrity endorses a product, what persuasive technique is that?
Logos
Ethos
Legos
Pathos
19
advertising is not a paid form of presentation
false
true
20
Foster goodwill is an example of?
Institutional
Promotional
