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Marketing Chapter 17 Promotional Concepts and Strategies: Round #1 Flashcards | StudBud
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Marketing Chapter 17 Promotional Concepts and Strategies: Round #1
Marketing Chapter 17 Promotional Concepts and Strategies: Round #1
20 terms
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StudBud Administration
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Chapter 17 questions and trivia questions
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Personal selling requires direct contact
true
false
2
Products earned & given through contests or as sweepstakes
promotional tie-ins
publicity
incentives
premiums
3
What one direction song is this?
Story of my life
Perfect
Drag me down
History
4
What is the name of this TV Show?
iCarly
Wizards of Waverly Place
Sam and Cat
Good Luck Charlie
5
Manufacturers use the _______ concept to get retailers to purchase their products.
customer concept
consumer concept
pull concept
push concept
6
A pre-written story about a company, etc., that is sent to the media
news/press release
publicity
institutional promotion
advertising
7
Manufactures use the _____ concept by directing promotions at consumers to increase demand.
customer concept
consumer concept
push concept
pull concept
8
What day is Star Wars Day?
July 4
May 4
January 1
December 4
9
The public relations department issues
news releases
creates favorable image
handles damage control
all are correct
10
Paid
form of nonpersonal promotion of ideas, goods & services by an identified sponsor
incentive
promotion
advertising
promotional mix
11
Who did Forbes name the youngest “self-made billionaire ever” in 2019?
Taylor Swift
Mylie Cyrus
Kylie Jenner
Beyonce'
12
A news release is a written by the company and given to the press
true
false
13
Companies rely on promotion to attract customers
false
true
14
Who sings the song “Say So” that’s behind the popular TikTok dance?
Taylor Swift
Billie Eilish
Doja Cat
Pink
15
Low-cost items given away free to customers with a purchase
premiums
incentives
promotion
publicity
16
Another name for cross-promotion is cross-selling
False
True
17
Direct marketing is conducted by _________
mail
e-marketing
social media
all are correct
18
Publicity is ___________
expensive
newsworthy
costly
free
19
Disney World & Southwest Airlines offering a great deal for the customer is considered a
promotional escape
promotional relations
promotional tie-in
promotional mix
20
Combination of different types of promotion
product promotion
promotional mix
public relations
direct marketing
