Marketing Essentials chapters 1, 2, 28, 30, 31

A branding strategy that uses an existing brand name for a new or improved product in the line

This works well when two or more company's brands complement each other

A personified brand mark

The number of product items offered within each product line

An information tag or imprinted message that is attached to a product or its package

The value added to products by the many functions of marketing is called

the use of random samples and opinion polls that can be generalized to the entire population are important elements of

This occurs every time legal ownership of a product changes hands

In marketing, this is offered for exchange can be either goods or services.

The number of different product lines a business manufactures or sells

Potential customers who share common needs and wants

concerned with the size, location, and the make-up of the market for a particular product or service

The first step in new product development

Department stores use display windows to market their...

Evaluating a new product measures this

Involves making decisions related to packaging, labeling, warranties, guarantees, branding, and product mix

A branding strategy used by companies offering a combination of manufacturer, private, and generic brands

Dividing the total market into smaller groups of people who share needs

The effort that a business makes to identify, place, and sell its products

researching the effectiveness of a printed advertising message for recall, communication, and persuasive ability is

research that is designed to obtain info on how people feel about certain products, ideas, or companies

evaluating product design and acceptance, competitive products, package design, and product usage are elements of

Having products available when consumers want them increases value through the function of

The word, group of words, letters, or numbers that can be spoken

customer and industrial satisfaction surveys are used to gather info about existing products and are examples of

Plumbers, dentists, and gardeners all provide this

Products that carry no brand name and only a description of the product

Money left after taking out taxes

States that businesses must satisfy customers needs and wants in order to make a profit

Includes all the different items that a company makes or sells

A brand name, brand mark, trade character, or a combination of these that is given legal protection

a collection of related info about a specific topic

Assembling parts to build an engine is adding value through

Another term for a producer brand

Computer generated diagram that shows retailers how and where products within a category must be displayed

The part of a brand that is a symbol, design, or distinctive coloring or lettering

The physical container or wrapping for a product

Name, term, design, or symbol that identifies a business or organization.

Involves information about the target market with facts about the customer

Refers to segmentation of a market based on where people live

An alteration to an existing product

obtaining info about preferences, opinions, habits, trends, and plans of potential customers

Benefits are job-related "perks" or privileges or monetary payments beyond

A well-located drive-through window adds value to a banks services by providing

A tool used to conduct market research that regularly generates, stores, analyzes, and distributes marketing info

The combination of the four basic marketing strategies

A brand owned and initiated by wholesalers and retailers

Those people who actually use a product

links the consumer, customer, and the public to the marketer through information

Anything a person receives in an exchange

The process of developing, promoting, and distributing products.

The legal authorization by a trademarked brand owner to allow another company to use its brand for a fee

Involves the study of consumers based on lifestyle, and the attitudes and values that shape it

Statistics that describe a population in terms of personal characteristics

products that must be dropped

Identifies the company or division of a company

Introduction, growth, maturity, and decline

Those people who buy a product

A(n) what is a category of jobs that involves similar interests and skills.

An example is all the different canned soups made by Campbell's

Money left after paying for basic living necessities

Marketers are able to test consumers response to products and to observe a product's performance in geographical areas

Focusing all marketing decisions on the specific group of people you want to reach

A specific model, brand, or size of a product within a product line

A process for marketing and selling products that treats each product classification as an individual business unit

Cooking cards and installment plans increase what by making products more attainable for some customers