Media Literacy and Persuasion Techniques

Question 1

What is a common reason why people create content?

Accepted Answer

To inform or entertain

Question 2

What role does social media campaigns play in political marketing?

Accepted Answer

It identifies and targets specific audiences with videos about candidates.

Question 3

What is one way that the media can influence people's behavior?

Accepted Answer

By encouraging participation in online challenges.

Question 4

Which features are most likely tailored for diverse cultural and socioeconomic audiences? Select TWO.

Accepted Answer

Showcasing people from different ethnic backgrounds using product., Offering the smartphone in a variety of price tiers.

Question 5

Which of the following is an example of the cost of using media? Select TWO answers.

Accepted Answer

Increased risk of experiencing negative comments online., Exposure to misinformation and fake news.

Question 6

When determining the size and scope of a problem, which type of data would be MOST helpful?

Accepted Answer

A survey showing that 75% of students experience the issue.

Question 7

Which of the following are potential reasons why a source might spread misinformation?

Accepted Answer

To generate clicks, views, or financial gain., To share unverified information without checking its accuracy.

Question 8

Misinformation is _________________ information, shared accidentally or on purpose.

Accepted Answer

false or incorrect

Question 9

Which of the following best explains why public relations is critical in political marketing?

Accepted Answer

It shapes and maintains a positive public image for a candidate.

Question 10

What are examples of how the media influences perceptions?

Accepted Answer

Advertisements that create unrealistic image standards.

Question 11

A _______ is defined as an observable effect or sign of a problem, which may not represent the actual cause.

Accepted Answer

Symptom

Question 12

A school experiences slow internet throughout the day. What is most likely the root cause of the problem?

Accepted Answer

Too many devices connected to the network at once.

Question 13

A popular influencer shares financial advice on social media with no evidence. Why is this misinformation.

Accepted Answer

The advice is presented without verified evidence thus not reliable.

Question 14

Which of the following best defines the bandwagon persuasive technique?

Accepted Answer

Encouraging people to follow the crowd.

Question 15

________________ is the way someone understands or interprets information.

Accepted Answer

perception

Question 16

Which action would be most helpful for a technician to understand size and scope of computer issues at school?

Accepted Answer

Conducting observations on the specific technical issues faced.

Question 17

Which of the following is NOT a question to ask when evaluating content?

Accepted Answer

How long is it?

Question 18

What is the purpose of critically analyzing television news reports?

Accepted Answer

To find and evaluate biases and credibilty

Question 19

Which of the following is an example of the scarcity persuasive technique in advertising?

Accepted Answer

A commercial that says, 'Hurry, only 10 left in stock!"

Question 20

Which of the following is a benefit of using media? Select TWO answers.

Accepted Answer

Accessing information quickly and easily., Staying connected with friends and family.

Question 21

___________ is defined as the ability to access, analyze, evaluate, and create media in various forms.

Accepted Answer

Media Literacy

Question 22

Which of the following is an example of bias in a source of information?

Accepted Answer

A blog post only highlights positive reviews or a product and not negative.

Question 23

_____________ is defined as comparing two or more sources of information to determine reliability.

Accepted Answer

Relative reliability

Question 24

What element of an advertisement is most likely to resonate with its intended target audience?

Accepted Answer

A focus on general, universal benefits.

Question 25

How would an advertisement for a family SUV differ if it were targeting young, single professionals instead?

Accepted Answer

Highlight its fuel efficiency and sporty design.

Question 26

"Join millions of users who have already switched!" is an example of what persuasive technique?

Accepted Answer

Bandwagon

Question 27

What should be the first step in conducting a root cause analysis?

Accepted Answer

Identify and review the symptoms.

Question 28

What is the primary goal of root cause analysis?

Accepted Answer

To find the underlying causes of a problem.

Question 29

Two ads for the same energy drink towards pro athletes and college students. What differences do you see in messaging?

Accepted Answer

The ad for athletes highlights endurance, while for students studying.

Question 30

__________ is numerical information that can be measured and analyzed statistically.

Accepted Answer

Quantitative Data

Question 31

Liam is researching the effects of video games on students' academics. Which two sources should Liam consider?

Accepted Answer

The government's report on screen time and its effects on education., The peer reviewed journal article published by a reputable psychology Assoc

Question 32

What does fact-checking involve?

Accepted Answer

Verifying using reliable sources

Question 33

What questions should be asked when analyzing information sources? Select TWO answers.

Accepted Answer

Who created the message?, What are their credentials?

Question 34

A campaign is deciding between using social media or traditional TV ads. What is one advantage of social media?

Accepted Answer

They allow for real-time interaction and targeted messaging.

Question 35

Professional athlete says, "I've tried dozens of protein shakes, but this one is my best!" is an example of

Accepted Answer

Testimonial

Media Literacy and Persuasion Techniques

Questions 35

Media Literacy and Persuasion Techniques

Questions 35