Chapter 1 - IMC

Which channel is NOT part of IMC?

IMC is a one-time effort.

Process focused on influencing feelings, opinions, or beliefs held by company's publics

What does IMC stand for?

What type of IMC tool uses tactics like contests, coupons, or free samples?

Communications published through various media channels to consumers to create awareness, inform, persuade, and remind

Which of the following is NOT an IMC channel?

Direct, face-to-face communication process where a salesperson interacts with a potential buyer to understand their need

A type of PR where an organization sponsors an event, team, or individual to build awareness