Sales & Marketing Chapter 23

Which of the following is a way that promotions create customer demand

The main function of promotion is to increase sales

_____ is any nonpersonal communications paid for by an identified sponsor

A bar code scanned with a smart phone connecting user to a website or other digital info

The coordination of marketing communications to achieve a specific goal

Print media is the least effective form of advertising

Publicity is considered a form of paid advertising

When a company presents itself in a positive manner to build an image, it is using?

Unlike coupons, manufacturers' rebates are received _____ a product is purchased?

A ____is a packet of info sent to the media about a new business opening or other major events.

The first time a person sees a promotional message, he or she always remembers it

Another term for viral marketing is _____ marketing

The end goal of most promotions is to force people to buy a product

Mobile apps that reside on the mobile device rather on the website are called ____ apps.

____ is unsolicited e-mail that reflects poorly on any business sending it

Electronic promotions may also be called digital marketing

Promoting specific products or services

A promotional activity that encourages customers to participate rather than just observe

Process of indexing a website to rank it higher on the return list when a search is conducted

Which of the following is NOT an element of AIDA as it relates to promotion?

Any promotion that uses the internet or other technology like smartphones

Info about products customers are compelled to pass along, usually through social media

Promotional strategy involving taking the product directly to the customer

Many companies reward customers for their continued business through

A software application developed for use by mobile devices

A website in a journal format created by a person or organization

Infomercials are much shorter than most TV commercials, usually 10 seconds in length

Pre-selling is creating interest and demand for a product before it is available for sale

A uniform resource locator (URL) is the promotional effort done by manufacturers

_____ public relations is used to counteract a negative public perception or press.

Using logic to change a belief or get people to take a certain action

Stands for customer attention, interest, desire and action

Outdoor signage can be print or electronic?

Any direct contact between between a salesperson and a customer

Games of chance, prizes are given to randomly selected winners from a number of entries are ___

Sifts through all websites that are related to the search term and provide a list of websites

Combining all form of marketing communication in a coordinated way

A _____ is a printed or electronic offer giving a discount on products before a certain date.

Ads with coupons generally have a promotion code that indicates where the coupon originated

____ is displaying merchandise in strategic location where customer can clearly see the product

Promoting the company rather than its specific products

______ is the most expensive form of advertising because it reaches the most people

Advertising message sent through the US Postal Service to current or potential customers

A press ____ is a meeting set by a business set by a business or organization, inviting media.

A story featuring useful company info written by the company PR dept and sent to news media

Promotional strategy that uses promotions to make customers actively seek out the product

The promotional mix is personal selling, advertising, sales promotions and public relations

____ is the basis of viral marketing, sharing is built into the platform & shows quick results.

People ten to keep magazines ____ than newspapers. Allowing readers to re-read magazine ads.

Sales are made by either pushing the product to the customer or pulling the customers in to buy