What is one way Tepperberg, owner of Marquee, created a personal experience for his customers?

He would pay excessive amounts of money for a popular DJ.

What Plan of Action was chosen by the group based on analysis?

Close Marquee and Open a New Business

Noah Tepperberg and Jason Strauss

What was NOT an issue limiting growth in business for Marquee?

Squirrels decided to claim Marquee as their new home

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MARQUEE Case Questions

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Marquee Case Questions-- Hope you were paying attention!!!

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Questions 12

Answers

1
What type of case was this?
Problem
Evaluation
Decision
Phone
2
What groups did Marquee's crowd consist of?
Celebrities
"Filler Crowd"
Socialites
All of the above
3
Which marketing concepts were used to determine the best business model for Marquee?
Segmentation
All of the Above
SWOT
Relationship Marketing
4
What is one way Tepperberg, owner of Marquee, created a personal experience for his customers?
Nothing
Gave them all $5 Starbucks gift cards
He would pay excessive amounts of money for a popular DJ.
He called everyones mothers to ensure they were great people
5
How many people attended Marquee on an average night?
-3
50,000
1,200
None of these answers
6
How long did bottle owners tend to last?
What bottle service?
2 weeks
6 months
Forever
7
What Plan of Action was chosen by the group based on analysis?
Keep Marquee Open and Create Another Club as well
Turn Marquee into a Frat House
Close Marquee and Open a New Business
Renovate Marquee
8
What was an attainable option for Marquee to continue business as mentioned in the analysis?
Renovate Marquee
Turn Marquee into an amusement park
Sell everything and open a bunny farm
Sit there and hope for the best
9
Who founded Marquee?
Will Smith and Matt Damon
Jason Strauss and Walt Disney
Noah Tepperberg and Jason Strauss
Joseph Brown
10
What was NOT an issue limiting growth in business for Marquee?
Rent, Payroll, and Expenses consistently increasing
Founders along with clientele were getting older
No consistency with attendance
Squirrels decided to claim Marquee as their new home
11
How long do clubs typically last in New York City?
5 years
1 day
18 months
3 years
12
Strategic Group was a company who had a sub-company beneath them. It was:
Both Answers
None of These Answers
Strategic Marketing Group
Strategic Hospitality Group

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