Advertising techniques

The suggestion that using the product or action puts the user ahead of the times.

Implies or states that the product will make you healthy or is a healthier option.

Celebrity endorsements or endorsement by a role model.

The suggestion that purchasing this product show your love for your country.

The suggestion that the use of the product makes the customer part of an elite group with a glamorous lifestyle.

Tries to convince you that others will find you irrisistible if you use a product.

Draws on the audience's memories or associations with a particular time or feeling.

The suggestion that the product is a practical product of good value for ordinary people.

Includes the results of surveys, tests, nutritional facts.

The suggestion that some miraculous discovery makes the product exceptionally effective.