SEM Product Development & Branding/Licensing

Question 1

A trademark identified by a sound like the MGM 'Roar' is known as a

Accepted Answer

Soundmark

Question 2

The value a brand brings to the marketplace is their...

Accepted Answer

Brand Equity

Question 3

A HS in FL used the gator logo to represent their school, without permission from UF

Accepted Answer

Trademark Infringement

Question 4

First step in product development where you brainstorm on concepts

Accepted Answer

Idea Generation

Question 5

Image shows what pricing strategy that gives customer the perception they are getting a bargain

Accepted Answer

Odd-Even Pricing

Question 6

The U.S. joined what in 2003 to file for international trademark protection?

Accepted Answer

Madrid Agreement & Protocol

Question 7

Nonphysical services that may include tennis lessons, sports camps, and personal training.

Accepted Answer

Intangible Products

Question 8

Step in prod. development where examine company strengths and competitors weaknesses

Accepted Answer

SWOT Anallysis

Question 9

The image is an example of...

Accepted Answer

Brand Mark

Question 10

These different beverages is an example of a...

Accepted Answer

Product Line

Question 11

Using small geographic area release product to project sales is what part of prod. development

Accepted Answer

Test Marketing

Question 12

Many companies decide to advertise during high profile TV events to generate greater...

Accepted Answer

Brand awareness

Question 13

What is the fee associated with a licensing agreement?

Accepted Answer

Royalty

Question 14

Odell Beckham picking up a Head & Shoulders endorsement is an example of...

Accepted Answer

Brand extension

Question 15

This image is an example of what?

Accepted Answer

Product Mix

Question 16

The first phase a the product life cycle is..

Accepted Answer

Introduction

Question 17

In this photo, who would be the licensee?

Accepted Answer

New Era

Question 18

A physical good that offers benefits to the consumer is a...

Accepted Answer

Tangible good

Question 19

Words, letters, or numbers representing a company that can be spoken.

Accepted Answer

Brand Name

Question 20

A trademark identified by a specific movement...

Accepted Answer

Motionmark

Questions 20