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Marketing basics Flashcards | StudBud

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Marketing basics

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Questions 8

Answers

1
To do that, a company msut create, deliver, and communicate a superior friend value.
True
False
2
The 5 concepts that organizations can decide marketing strategies are:
production, product, selling, mkt and environmental mkt concepts
production, product, sailing, mkt and societal mkt concepts
production, product, selling, mkt and societal mkt concepts
attraction, product, meeting, mkt and societal mkt concepts
3
The marketing concept end on
losses through customer satisfaction
profits through customer satisfaction
profits through company satisfaction
profits through customer imagination
4
In Marketing, the first thing we need to do is:
look at our competitors
understand customers needs and wants
design a customer value-driven strategy
design a company profit strategy
5
The societal marketing concept may lead to marketing myopia.
False
True
6
The selling concept is ussually
passive
friendly
agressive
inaginative
7
The societal concept overlooks possible conflicts between consumer short-run wants and
consumer short-run welfare
company long-run welfare
planet long-run welfare
consumer long-run welfare
8
CRM stands for
Customer Relationship Management
Company Relationship Managemnent
Customer Relationship Meaning
Customer Friendship Management