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Media Literacy Flashcards | StudBud
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Media Literacy
Media Literacy
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Flashcards
27 cards
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Questions
27
Answers
1
The purpose of this ad is to appeal to the audience's interest in -
celebrities
traveling
athletics
appearance
2
The following advertisement uses facts to persuade it's audience:
False
True
3
How does the visual image in this ad reinforce the message?
it uses charts/graphs
shows a celebrity using the product
uses puns, allusions/suggestive language
it conveys humor through juxtaposition of images
4
The following advertisement is aimed at which specific audience?
children and teens
people who travel a lot
parents
athletic men
5
What audience is this advertisement designed to appeal to?
married couples
young adults
teenagers
parents
6
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
good health
finding a bargain
celebrities
7
The following advertisement is aimed at which specific audience?
obese people trying to lose weight
female athletes
mothers
young children
8
The following advertisement was designed to appeal to babies.
True
False
9
The following Lucky Charms advertisement is directed towards which specific audience?
all people
fathers
kids
teenagers
10
How does the text in the ad reinforce the message?
uses puns, allusions/suggestive language
repeats the name of the product
uses statistics/facts to support claims
it compares the product to an inferior product
11
How does the text in the ad reinforce the message?
presents the positive effects of using the product
uses facts to support claims
uses puns, allusions, or suggestive language
compares the product to an inferior product
12
How does the visual image in the ad reinforce the message?
uses charts/graphs
uses small print to deemphasize negatives of the product
conveys humor through juxtaposition of images
has a stark contrast between image and background
13
This advertisement uses a pun to reinforce the message.
False
True
14
This advertisement uses logos to appeal to it's audience.
True
False
15
This advertisement uses which of the following persuasive techniques?
pathos
ethos, pathos, and logos
logos
ethos
16
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
shows a celebrity using the product
uses small print to deemphasize negatives of the product
uses graphs and charts
17
The purpose of this ad is to appeal to the audiences interest in -
good bargains
appearances
celebrities
good health
18
What audience is this advertisement designed to appeal to?
athletes
parents
babies
children
19
What audience is this advertisement designed to appeal to?
parents
children
people who travel a lot
teens
20
The purpose of this ad is to appeal to the audience's interest in -
good health
good bargains
athletics
appearance
21
The purpose of this ad is to appeal to the audience's interest in -
good bargains
appearance
celebrities
good health
22
This Lucky Charms advertisement is aimed at which specific audience?
athletes
kids
teenagers
adults
23
The purpose of the following ad is to appeal to the audience's interest in -
bargains
good health
family
athletics
24
How does the visual image in the ad reinforce the ad's message?
it conveys humor through juxtaposition of images
uses charts/graphs
shows a celebrity using the product
uses small print to deemphasize the negatives of the product
25
How does the text in this ad reinforce the message?
compares the product to an inferior product
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
repeats the name of the product
26
This advertisement uses an allusion to reinforce the message.
true
false
27
Which of these appeals is used in this ad?
ethos
logos
pathos
