Mid-Term Prep

Question 1

Marketers must improve the _______, which includes partnering with internal and external stakeholders.

Accepted Answer

Value delivery network

Question 2

The ______ environment consists of forces that affect a society&#x27;s basic values, perceptions, preferences, and behaviors.

Accepted Answer

Cultural

Question 3

According to the model of buyer behavior, what is in a buyer&#x27;s black box?

Accepted Answer

Characteristics and decision process

Question 4

You and other people relay your feelings and thoughts about a brand or product - this is commonly called a

Accepted Answer

Focus Group

Question 5

Why should we do "customer relationship management"?

Accepted Answer

Produce customer equity

Question 6

Which of the following is true about the American population today?

Accepted Answer

Diverse, better educated, and more mobile

Question 7

The customer journey construct has fallen out of favor in recent years

Accepted Answer

False

Question 8

The role of the marketing team is to?

Accepted Answer

Help the company find, promote, sell, and distribute products

Question 9

What is the primary reason to use competitive marketing intelligence?

Accepted Answer

To gain early insights into competitor moves and strategies

Question 10

Effective marketing is essential for...

Accepted Answer

Every organization

Question 11

Customer purchases, sales touch points, service, support calls, and web visits are all examples of...

Accepted Answer

Touch points

Question 12

A wedding venue that changes it&#x27;s marketing to be reflective of LGBTQ marriages is analyzing what environment?

Accepted Answer

Cultural

Question 13

What marketing intermediary can help the company stock and move goods to their final destination?

Accepted Answer

Physical distribution firms

Question 14

Which of the following does NOT depict a proactive company?

Accepted Answer

Restaurant refusing to counter false allegations of food poisoning

Question 15

Which of the following offers not only higher quality but also higher investment upon the buyer?

Accepted Answer

More for more

Question 16

Which adopter group is first to adopt a new product?

Accepted Answer

Innovators

Question 17

According to Maslow, which of the following would a person seek first?

Accepted Answer

Thirst

Question 18

Dividing a market into smaller parts of buyers with distinct needs or behaviors that might require different strategies:

Accepted Answer

Market segmenting

Question 19

Which is not a psychological factor influencing consumer buying behavior (broadly)?

Accepted Answer

Self Concept

Question 20

The set of tactical marketing tools that a firm blends to produce a response in target markets is called...

Accepted Answer

The marketing mix

Question 21

Which is the BEST possible mission statement for a new contractor?

Accepted Answer

We help customers build, restore or redesign their homes or businesses.

Question 22

What is the first step of the buyer decision process?

Accepted Answer

Need recognition

Question 23

_____ markets consist of individuals and households that buy goods and services for personal consumption.

Accepted Answer

Consumer

Question 24

Which of the following would make a segment less attractive to enter?

Accepted Answer

New entrants finding it easy to enter the segment

Question 25

Analysis tools, technologies, and processes by which marketers find meaningful patterns in big data is what...

Accepted Answer

Marketing analytics

Question 26

The real value of marketing information rests in the ______.

Accepted Answer

Customer insights it provides

Question 27

An agency is asked to take marketing for a few clients - which is the most ethical option?

Accepted Answer

Dating app for single moms with no time

Question 28

Compatibility is a category in which people evaluate a new innovation

Accepted Answer

True

Question 29

Marketers of brands understand that they must figure out how to reach ______ that can exert social influence.

Accepted Answer

Opinion leaders

Question 30

Which of the following statements about big data is correct?

Accepted Answer

Big data can cause information overload and overwhelm the team

Question 31

Which is the BEST for societal marketing concept?

Accepted Answer

Ernie&#x27;s Earthware creates quality pottery that is environmentally friendly

Question 32

Which is a current trend in the cultural environment?

Accepted Answer

A rise in technology-enabled communication

Question 33

A company&#x27;s marketing information system (MIS) is valuable because it...

Accepted Answer

enables a firm to use customer insights to improve customer relationships

Question 34

Using online consumer tracking data and analytics to target marketing to consumers is legal

Accepted Answer

True

Question 35

Which is not one of the four Ps?

Accepted Answer

Production

Question 36

How does marketing today differ from older styles?

Accepted Answer

New concepts are customer needs focused

Question 37

Amazon Alex is considered an AI-powered application

Accepted Answer

True

Question 38

Which of the following is at the center of marketing strategy and programs?

Accepted Answer

Customer engagement, value, and relationships

Question 39

What&#x27;s one of the BEST ways to use customer insights?

Accepted Answer

To create more value for customers

Question 40

Niche marketing means tailoring marketing programs to individuals

Accepted Answer

False

Question 41

The SWOT analysis is a key part of the marketing plan

Accepted Answer

True

Question 42

Amazon now offers same-day pickup of goods. This point of differentiation is called...

Accepted Answer

Service differentiation

Mid-Term Prep

Questions 42

Mid-Term Prep

Questions 42