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Media & Society Exam 3 Review Flashcards | StudBud
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Media & Society Exam 3 Review
Media & Society Exam 3 Review
60 terms
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This only has questions from the last 1/3 of the semester. Review the other two before the exam.
Flashcards
60 cards
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Practice quiz
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Questions
60
Answers
1
Which President's ad had no young women alone with him?
Kennedy
Clinton
Reagan
Trump
2
Which was the first radio station to broadcast Presidential election results in 1920?
WHFS
WKRP
KDKA
KFRP
3
Copyright protections last forever.
False
True
4
Indecent speech has a lower bar than obscenity.
True
False
5
Which of the following can NOT be used to protect intellectual property?
trade marks
trade secrets
patience
patents
6
Sponsored content in media is called what?
Sponsored content
Adversarial
Aboriginal
Advertorial
7
When you are in the minority (politically) you don't share your opinion is called___?
Cone of silence
Spiral of silence
Cumulative silence
Sound of silence
8
Paul Lazersfeld said voters are motivated by _____, not ____.
Fake news, facts
opinion leaders, the media
opinion leaders, the facts
Fake news, the media
9
The 1962 Eisenhower political ad was a TV ad called "I like Ike"
False
True
10
What does the Federal Trade Commission Regulate in mass media?
Political ad content
Nothing
Everything
False and deceptive advertising
11
Powerful effects model is the same as hypodermic needle theory.
False
True
12
Threre are four conditions that must be met for something to be considered libel.
False
True
13
For individuals, copyright lasts how long?
life of author + 70 years
95 years
life of author + 120 years
Forever
14
Act as if your actions are part of a universal law defines what kind of ethics?
Duty
Utilitarianism
Deontology
Virtue
15
Digital Millennium Copyright Act was enacted in what year?
1998
1999
1978
2000
16
Slander is ____.
written defamation
spoken defamation
internet defamation
a math equation
17
Supposedly people were scared of the train in this movie.
Arrival of a train at La Ciotat (1895)
Birth of a Nation (1895)
Arrival of a train at La Ciotat (1995)”
Bewildered herd (1995)
18
Johnson's "Daisy" ad led to more negative ads in politics.
False
True
19
Going undercover to get a story is always ethical.
True
False
20
Three parts must be met for something to be considered obscene by the courts.
True
False
21
If it is the truth, you can print it even if it hurts reputation, comes from ____.
Zenger, 1735
Zenger, 2005
Zenger, 1935
Zoolander, 1735
22
Obama's "Country I Love" ad was a ripoff of whose ad?
Trump
Reagan
Clinton
Kennedy
23
What do you have to do if someone uses your trademarked property to retain your rights?
Sue them
Bash them on social
Harass them
Do nothing, its illegal
24
Why don't we hear about many sucessful libel cases in the U.S. because ___.
Libel is very hard to prove
Our justice system is broken
Freedom of press is protected
Too expensive to litigate
25
Who put out 1988 negative ad about murderers getting out of prison and what was it called?
George H.W. Bush, "3 a.m. call"
George H.W. Bush, "Revolving Door"
George W. Bush, "Revolving door"
George W. Bush, "Deplorables ad"
26
Reagan's 1984 ad that most plitical ads are modeled after is called what?
"3 a.m. call"
"I like Ike"
"Daisy"
"Morning in America"
27
Snuff films are illegal but not obscene.
False
True
28
Something is obscene if it does not have____.
Serious subject matter
Entertainment value
Serious literary, artistic, political, or scientific value
Good taste
29
Ethics is dong what?
Using morals to decide the right thing to do
Rationally deciding the right thing to do
Reading Aristotle
Using beliefs to decide the right thing to do
30
Intellectual property is "imagination made real"
False
True
31
Cumulative effects theory says media makes more impact over time.
False
True
32
Something is obscene if the average person using what standard considers it so?
Local standards
Community standards
Contemporary standards
Classic standards
33
Agenda setting is when the news tells viewers ______.
what is fake news and what is not
not what to think but what to think about
what to think and how much to think about it
what to think and when to think it
34
Which of the following is NOT in the Potter Box?
Principles
Values
Definition
Wingardium Leviosa
35
We have to act based on how our action will affect society as a whole defines what kind of ethics?
Discourse
Deontology
Egalitarian
Teleological
36
Walter Lippman came up with ____.
Media studies
Media theory
Media effects
Mass communication
37
Which President (and when) was the first to use people of color in their ads?
Carter 1976
Kennedy 1960
Ford 1962
Eisenhower 1952
38
Fair use allows use of copyrighted materials if the product is for educational purposes.
True
False
39
Did a political action committee pay for George W. Bush's Swifboat ad?
False
True
40
Which of the following was an obscenity case?
Miller v Minnesota
Brown v Board of Education
Ohio v. Sullivan
Miller v California
41
Only TV news had full freedom of the press.
True
False
42
The Golden Mean in ethics means you should avoid extremes and find balance in your decisions.
True
False
43
Libel is harder to prove for private citizens than public figures.
True
False
44
Something is obscene if it depicts something illegal in that state.
True
False
45
Which of the following are NOT a condition that must be met for something to be slander?
Defamatory statement
Published to the public
Publisher knew was false
Obscenity
46
Political ads have to be true.
False
True
47
FCC v Pacifica Foundation (1978) decided what?
FTC can regulate speech
FCC can regulate indecent speech
FTC can regulate indecent speech
FTC can regulate indecent speech
48
Deontology is also known as what kind of ethics?
Virtue ethics
Discourse ethics
Duty ethics
Value ethics
49
How long does copyright protection last for corporate works?
95 years or when company goes out of business
95 years + life of corporation
120 years or 95 after publication, whichever come first
120 years + life of author
50
Who was the first politician to run ads geared toward different demographic groups?
Reagan
Kennedy
Johnson
Carter
51
1980 Story "Jimmy's World" was a true story.
True
False
52
Sonny Bono Copyright Extension is name of Copyright Extension Act of 1988.
True
False
53
New York Times v Sullivan (1964) did what?
Protected commercial investments
Protected commercial speech
Protected freedom of religion
Protected commercial gun sales
54
Freedom of the Press in the first amednment equates with ____.
Free speech
Only print media
Fair use
Public use
55
SCOTUS decided that ads are not editarial content and are protected in NYT v Sullivan.
True
False
56
Which case said that movies don't get 1st amendment protection b/c they are business not art?
1915 Paramount v. Ohio
1952 20th Century Fox v. Ohio
1928 MGM v. Ohio
1915 Mutual Films v Ohio
57
What did the Digital Millennium Copyright Act do?
Overturned many fair use rights
Copyrighted all digital media
Made it illegal to copyright digital media
Copyrighted everything
58
Works made before ____ is public domain.
1900
1923
2023
1978
59
What type of ethics say that the ends justify the means?
Discourse
Duty
Deontology
Teleological
60
Early media theory was concerned mainly with what?
Media effects
political ads
Media dissemination
Fake news
