stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Exam II COMM 435-01 Flashcards | StudBud
Explore
/
Exam II COMM 435-01
Exam II COMM 435-01
25 terms
·
StudBud Administration
·
206 plays
#media #cultura #society #COMM 435-01
Flashcards
25 cards
F
Practice quiz
P
Host live
L
Questions
25
Answers
1
One owner acquires all aspects of production and distribution of one media product
Vertical integration
Horizontal integration
2
The authors Crouteau and Hoynes believe the ideal of objectivity is ultimately _.
Accessible
Unobtainable
Approachable
Obtainable
3
Which of the following is NOT an action of the “objective journalism method”
Training reporters as generalists (not specialists)
Express journalists subjective view on topics
Using standardized formats
Using editorial review to enforce these methods
4
Objectivity
in journalism means: "faith in...
...media outlets"
... journalism professionals"
...political bias"
...facts, distrust of values and commitment to segregation"
5
Relation between government and media requires
balancing
two things:
"Free speech" and "Protection of public interest"
"Government" and "Media owners"
"Political power" and "media"
"Agents" and "Media"
6
"Net Neutrality" means ISPs must handle all content equally regardless of the source.
False
True
7
Homogenization Hypothesis states that absence of competition will lead to homogeneous products
True
False
8
Which of the following agencies regulates "advertising of stocks and bonds"
The Transportation Department
FTC (Federal Trade commission)
FCC (Federal Communications Commission)
The Securities and Exchange comission
9
When considering decision making for profit, "art imitating art means..."
Artist lack originality to produce their own content
Traditional art is replaced by modern art
Music trends imitate art found in movies
Succesful content patterns are replicated to favor profit
10
Conglomeration and Integration means corporations own other companies of diverse business areas
False
True
11
An element of working with economic constraint is the fact that "Audience taste is..."
Meassurable
Static
Dynamic and unpredictable
Predictable
12
Concentration of ownership has led to a _ in journalism employement
Decrease
Increase
Balance
13
Which of the following agencies regulates "airlines advertising"
FCC (Federal Communications Commission)
The Securities and Exchange comission
FTC (Federal Trade commission)
The Transportation Department
14
1996. Telecomunications Act eased restrictions on media ownership leading to more concentration
False
True
15
Which of the following is NOT a strategy done by media as a response to political constraint?
Preempting
Press pool system
Relationships building
Selling
16
What is Concentration of Ownership?
It's the concentration of media ownership in fewer hands.
It's the concentration of owners for media outlets.
It's the diversification of business areas.
It's the safe control of foreing media.
17
Which of the following is NOT an action of the “objective journalism method”
Challenge objectivity and impartiality
Observing prevailing standards of decency and good taste
Using documentary reporting practice which rely on evidence
Maintaining political neutrality
18
Which of the following is NOT a strategy done by media as a response to political constraint?
Challenge
Interpretation
Openly refuse compliance
Ignoring
19
Which of the following agencies regulates "deceptive or fraudulent advertising practices"
The Securities and Exchange comission
The Transportation Department
FCC (Federal Communications Commission)
FTC (Federal Trade commission)
20
Which of the following agencies regulates "Children TV ads"
The Securities and Exchange comission
FTC (Federal Trade commission)
FCC (Federal Communications Commission)
The Transportation Department
21
One company buys different kinds of media, concentrating ownership across different media
Horizontal integration
Vertical integration
22
One of the following is NOT a consequence of media ownershhip
Conglomerate likely to favor products more easily exploited
Ownership of media may transform into political power
The market enjoys of a better environmnet for competition
The Product itself is affected by the need of making profit
23
What did the Salganik, Doddsand Watts experiment demonstrate?
There is no intrinsic value in songs that makes them popular
Judgement of music critics change over time
Different regions tend to have different music preferences
Popularity of songs is determined by music patterns
24
Movie censorship in the US is regulated by the ESRB system
False
True
25
Practice or technique often used in a field is called a...
Convention
Contract
Rule
Discord
