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SALES & MARKETING CONCEPTS Flashcards | StudBud
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SALES & MARKETING CONCEPTS
SALES & MARKETING CONCEPTS
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Three types of travel agencies are ____________ Independents and Travel management companies.
Multiple
Consortium
Partnerships
None
2
In customer reward programmes, an issue may be:
CUSTOMER RELATIONSHIP MARKETING
LOYALTY CARDS
Customers have multiple memberships
LARGE AMOUNT OF DATA
3
Just DO it is an example of _________.
Slogan
Advertising
Jingle
Mission statement
4
The flywheel concept focuses on create, publish, monitor, ________and _______.
Monitor, contribute
create, publish
Analyse, distribute
Analyse, promote
5
When a product becomes scarce, it is often perceived as less valuable.
True
False
6
Too many apps leads to customer fatigue.
False
True
7
Intelligent marketing knows the touch points of their customers very well.
True
False
8
Customer rewards/ loyalty programmes are OFTEN used to gather customer data
True
False
9
Merchandising is a healthy form of advertising.
False
True
10
Booking.com, Trip.com, Expedia are top most popular restaurants in the world.
True
False
