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Pizza Hut Brand Engagement Campaign Flashcards | StudBud

Explore/Pizza Hut Brand Engagement Campaign

Pizza Hut Brand Engagement Campaign

6 terms·StudBud Administration·159 plays

This quiz accompanies the McGraw Hill video that test understanding of concepts of online marketing tools

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Questions 6

Answers

1
Which 2 social media sites did Pizza Hut used to reach its customers?
Youtube and Twitter
Twitter and Linkedin
Facebook and Twitter
Facebook and Youtube
2
How do Pizza Hut measure the success of its online marketing efforts?
Sales volume of Pizza sold
Number of users
No of downloads
All of the above
3
What are the advantages of using online marketing for Pizza Hut?
Lower cost of promotion
Easier to track performance
Higher number of followers
All of the above
4
Which promotion tools were used in the Twitter campaign?
Personal Selling
Sales Promotion
Public Relations
Advertising
5
What are the traditional modes of ordering pizzas at Pizza Hut?
Phone ordering
Order at store itself
Purchase at supermarkets
Order through catalogue
6
What are the advantages for customers with online marketing campaigns?
Enable customers to talk to staff online
Enable customers to customize their pizza order
Enable customers to take advantage of special deals
Enable customers to get information on products