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Chapter 8 Mass Media and Public Opinion Flashcards | StudBud
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Chapter 8 Mass Media and Public Opinion
Chapter 8 Mass Media and Public Opinion
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1
The time early in a president's term when they have a high approval rating.
The scandal impact
The rally effect
The election buzz
The honeymoon effect
2
Children first begin to learn about politics and current events from...
their peers
their teachers
the mass media
their family
3
The first step in the polling process is to
ask well-drawn questions
define the universe
construct a sample
analyze findings
4
A polling questions that leads respondants to a certain answer is called...
a push poll
a quota sample
a pull poll
a variety
5
Electronic communication through sound and image
Blogs
Broadcast media
Newspapers
Print media
6
Which form of mass media is probably most influential on public opinion?
talk radio
newspapers
magazines
television
7
All of the following are required for a valid public opinion poll EXCEPT...
non-biased questions
a random sample
a large sample size
a well-educated public
8
What aspects of public opinion are most difficult to measure?
intensity, stability, and relevance of opinions
issues and biases
accuracy of the sample
age, race, and gender
9
What amendment protects the freedom of media to report on government activities?
4th
2nd
1st
13th
10
What makes a scientific poll “scientific”?
It is conducted using computers
It ask questions to a large # of people
It is constructed with a random sample
It is conducted by scientists
11
What is the name of the agency that regulates the radio and television?
Federal Communications Commision
National Broadcast Company
National Public Radio
Federal Election Commission
12
The confidence interval of a public opinion poll is call the
random sample
bias margin
margin of error
universe
13
Why is media not a good way to measure public opinion?
The media often reflect only the views of a vocal minority
The media often emphasize the majority's view
The media often withhold information they receive
The media often are ignored by elected officials
14
Which explains a problem with the sample of a straw poll?
It is random
It is not random
It is too small
It is too large
15
Schools influence a child's political development by teaching which of the following?
American values
school mandates
team sports
family values
16
Which form of mass media has suffered a sharpest decline in popularity in recent years?
Newspapers
Radio
TV
Internet
17
What are: those attitudes held by a notable percentage of the population on government matters?
public affairs
public agenda
mass media
public opinion
18
Which of the following is the most acurate to measure public opinion?
Straw Polls
The Media
Elections
Scientific Polling
19
A means of communication that reaches large audiences
print media
mass media
public affairs
public opinion
20
Why does the mass media often focus more on entertainment than news?
to raise money for charity
to help actors' careers
to get advertising money
so the shows aren't boring
21
As a poll's sample size decreases, what happens to its margin of error?
There is not one.
It decreases.
It remains constant.
It increases.
22
Which presidential debate proved the superficiality of TV?
Carter v. Ford
Nixon v. Kennedy
Trump v. Clinton
Roosevelt v. Dewey
23
The population a poll wants to measure is called the
quota sample
universe
margin of error
pollsters
24
Who was the first President to make good use of radio during his fireside chats as a means of communicating?
Ronald Reagan
Franklin D. Roosevelt
John F. Kennedy
Richard Nixon
25
Which of the following is most likely to have a negative impact on presidential approval ratings?
A low unemployment rate
The watergate scandal
Recovering hostages
The response to 9/11
26
Which usually provides political news in greater detail than other forms of media?
newspapers
radio
peer groups
television
