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Question 1

Which of the following refer to a set of benefits that company promises to deliver to customers to satisfy their needs?

Accepted Answer

value proposition

Question 2

The portion of the customer's purchasing that a company gets in its product categories is known as ___

Accepted Answer

share of customer

Question 3

Which of the following is a characteristic of customer-driven marketing?

Accepted Answer

Customers know what they want.

Question 4

It is most accurate to say that when customers purchase products they act on __as they judge values and costs.

Accepted Answer

perceived value

Question 5

A church targeting different demographic groups to increase attendance is an example of _____

Accepted Answer

not-for-profit marketing

Question 6

Which following refers to total combined customer lifetime value all of the company's current and potential customers?

Accepted Answer

customer equity

Question 7

_______ are human needs that are shaped by culture and individual personality.

Accepted Answer

Wants

Question 8

Which of the following customer questions is answered by a company's value proposition?

Accepted Answer

Why should I buy your brand rather than a competitor's?

Question 9

According five-step model of the marketing process,company should _before designing a customer-driven marketing strategy

Accepted Answer

understand the marketplace and customer needs and wants

Question 10

Greater consumer control means that companies can no longer rely on __

Accepted Answer

marketing by intrusion

Question 11

Which the following strategies would a company most likely use to increase customer satisfaction

Accepted Answer

lowering prices

Question 12

Which of the following is the aim of the product concept?

Accepted Answer

focus on making continuous product improvements

Question 13

The final step in the marketing process is _____

Accepted Answer

capturing value from customers

Question 14

_ is determined by customer's evaluation of the benefit and costs of a market offering relative of competing offer

Accepted Answer

Brand value proposition, Customer-perceived value

Question 15

Which of the following marketing management concepts is most likely to lead to marketing myopia?

Accepted Answer

product concept

Question 16

A firm that uses the selling concept takes a(n) ________ approach.

Accepted Answer

inside-out

Question 17

Customer equity refers to _____

Accepted Answer

the total combined customer lifetime value ...

Question 18

Dividing the market into various groups of customers that a company may serve is called ______

Accepted Answer

market segmentation

Question 19

According the five-step model of the marketing process, which is the final step in creating value for customers?

Accepted Answer

capturing value from customers to create profit and customer equity

Question 20

Which following terms to sellers being preoccupied with their own products &losing sight of underlying consumer needs?

Accepted Answer

marketing myopia

Question 21

Which of the following is NOT an accurate description of modern marketing?

Accepted Answer

Marketing emphasizes selling and advertising exclusively.

Question 22

The art and science of choosing target markets and building profitable relationships with them is called ________.

Accepted Answer

marketing management

Question 23

Marketing is defined as a social and managerial process by which ...what they need and want through ___

Accepted Answer

value creation and exchange

Question 24

When customers don't know what they want or don't know what's possible,most effective marketing strategy is ___marketing

Accepted Answer

customer-driving

Question 25

______ marketing is practiced by an organization that understand customer needs even better than customers themselves do

Accepted Answer

Customer-driving

Question 26

Consumer research, product development, communication, distribution, pricing, and service are all core ___ activities.

Accepted Answer

marketing

Question 27

The __ concept is aligned .... will choose products offer the most in quality, performance, and innovative features.

Accepted Answer

product, production

Question 28

Which of the following statements reflects the marketing concept?

Accepted Answer

Consider customer focus and value as the paths to sales and profits

Question 29

Which of the following statements is true of the selling concept?

Accepted Answer

It is typically practiced with unsought goods.

Question 30

The set of marketing tools a firm uses to implement its marketing strategy is called the _____

Accepted Answer

marketing mix

Question 31

Selecting which segments of a population to serve is called ______

Accepted Answer

target marketing

Question 32

When backed by buying power, wants become _____

Accepted Answer

demands

Question 33

The societal marketing concept seeks to establish a balance between _

Accepted Answer

consumer short-run wants and consumer long-run welfare

Question 34

___ refers to socially and environmentally responsible marketing ...generations to meet their needs.

Accepted Answer

Sustainable marketing

Question 35

Building and maintaining profitable customer relationships by delivering superior customer value satisfaction is called_

Accepted Answer

customer relationship management

Question 36

Needs include all of the following EXCEPT ______

Accepted Answer

the newest iphone

Question 37

Which the following marketing management orientations focuse primarily on improving efficiencies along the supply chain?

Accepted Answer

product concept

Question 38

The primary key to delivering customer satisfaction is to match product performance with ____

Accepted Answer

customer expectations

Question 39

_____ is the act of obtaining a desired object from someone by offering something in return.

Accepted Answer

Exchange

Question 40

"The aim of marketing is to ________."

Accepted Answer

make selling unnecessary

Question 41

A ___is some combination of product, service, information, or experiences provided consumers to satisfy a need or want.

Accepted Answer

market offering

Question 42

____ is one of the best ways to increase share of customer

Accepted Answer

Cross-selling

Question 43

Terrace offers its customers good accommodations, local delicacies. The overall experience provided at the motel

Accepted Answer

market offering

Question 44

A(n) ______ is the set of actual and potential buyers of a product or service

Accepted Answer

market

Question 45

Renovations of the guest rooms at Terrace and plans to add an indoor pool area are examples of the _ concept

Accepted Answer

product

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Questions 45

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Questions 45