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4.0 Unit Review SEM Flashcards | StudBud
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4.0 Unit Review SEM
4.0 Unit Review SEM
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1
when planning for a presentation, salespeople should develop scripts to
they shouldn't
read off of in front of meeting
memorize the concepts
jog their memory during a presentation
2
what reminds fans of the team and encourages them to attend more games?
expendable money
losing streak
souvenir
3
Which of the following is the only NFL team to ever go undefeated and then win the Super Bowl?
Miami Dolphins
Steelers
Green Bay Packers
Dallas Cowboys
4
venues have responsibility to provide fans with _____
a unique environment
a safe environment
a fun environment
a cheap environment
5
a component of event programs that helps with program costs...
generating more revenue
signing a contract
booking a celebrity
making connections
6
all of the following are components of a facility except
consumers
parking
surrounding area
accessibility
7
which of the following is not contributing to venue attractiveness?
facility
sense of security
weather
personnel
8
What is not the purpose of creating an event program?
to hit customers
advertisements
provide/event gaem information
promotional tool
9
Which pricing strategy sets prices lower than those of the competition?
favored balance
skimming
smoothing
cheating
10
What is ONE pricing issue?
cost
image
profit
advertising
11
what appeal makes the consumer think that everyone is doing it so they should too?
bandwagon
scarcity
less than perfect
endorsement
12
which of the following is a consideration when implementing a ticket sales campaign?
colorful
immediate accessibility
standard
13
what is a benefit of establishing good relationships with sport/event customers and fans?
profit
reliable market
long term loyalty
14
what is the person called that is assigned to be in charge at a celebrity appearance event?
manager
public relation head
point person
bystander
15
one of the features of sports events, such as football games, is that they are
unpredictable
reliable
consistent
boring
16
in precall planning, the salesperson focuses on learning more about the
product
customer
advertising
company
17
racecars and uniforms are places you would be most likely to see what?
promotional signage
expensive signage
colorful signage
unique signage
18
the diet industry is an example of a business using what appeal?
endorsement
bandwagon
less than perfect
scarcity
19
which of these is not a pricing strategy?
skimming
penetration
fiddling
20
a type of selling to meet client needs through planned, personalized communication
individual selling
entertainment marketing
marketing
personal selling
21
How many free throws did Shaquille O'Neal miss during his NBA career?
786
10,302
5,317
253
22
if you are booking a celebrity appearance, you should do it...
far in advance
in the afternoon
early in the morning
on a Monday
23
How many Grammy's has Beyonce won throughout her career?
7
20
57
13
24
what is an essential part of the procedure to creating an event program?
big words
short
proofread
lengthy
25
What kind of language should not be used when writing a script?
precise
positive
pertinent
explicit
26
paying for parking, refreshments, and programs is part of the overall ..of attending a concert
product
experience
promotion
price
27
when considering a layout for a game, the information must be
easy to find
effortful
challenging
demanding
28
which of the following is a type of signage?
popcorn
location
front row seating
sideline billboard
29
What is Lana Del Rey's real name?
Lana Del Rey
Lana Delia Ramos
Elizabeth Woolridge Grant
Alecia Beth Moore
30
venue attractiveness is necessary to attract and
retain attendees
bring in celebrities
turn away attendees
bring in money
31
why would a team/sports company sell advertising space?
make connections
increase revenue
good publicity
high costs
32
banners and a-frames are types of what?
signage
facility
pop-ups
pricing
33
what specifies what amenities should be provided for celebrities when they make an appearance?
letter
contract
verbal commitment
settlement
34
to develop long-term relationships with fans, professional sport teams should
never alter their image
build emotional connections with them
win all the time
always play at home
