Consumer Behaviour Midterm Prep

Attitude has 3 components:

Brand Equity is the extent to which consumers hold strong, favourable associations with brand in memory

Operant Conditioning was created by Ivan Pavlov

Too much brand exposure leads to

Three Symbolic systems developed by Freud include:

The process that makes up perception includes:

Generating "Buzz" is an inauthentic message generated by corporate propaganda

Levels of extended self include all except:

All are an example of demographic statistics except..

When consumers experience post-purchase dissonance marketers can..

An example of Cognitive Dissonance is

Consumers are not easily swayed within the Low-Involvement Hierarchy

All are Types of Motivational Needs except ..

Inertia involves consumption at the low end of involvement

Buying a car is an example of..

The two basic theoretical categories that account for motivational strength are..

What implications does Freudian concepts not have on the field of marketing?

We do not choose products when their attributes match some aspects of the self

Consumer behaviour does not involve issues that influence the consumer before, during and after the purchase

Which of the following is not considered a Behavioral Theory

The Cognitive Learning Theory stresses the importance of internal mental processes and views people as problem solvers