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Marketing Processes and Planning 9/11/23 Flashcards | StudBud
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Marketing Processes and Planning 9/11/23
Marketing Processes and Planning 9/11/23
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1
Customer orientation refers to...
... bringing in more profits.
... focusing on coherence and effectiveness.
... the marketing concept.
... understanding needs, wants and behaviours.
2
Advertising in the modern era is focused primarily on
a combintation of both traditional methods and digital methods.
none of the above.
digital methods such as social media, videos and audio texts.
traditional methods that is newspapers, radio, billboards and magazines.
3
The marketing department is responsible for market research.
False
True
4
Which concepts below can be touted to be the future of marketing?
Digital Marketing
E-Marketing
Billboards and Radio Marketing
AI and CSR Marketing
5
The current marketing mix consists of 12 P's.
True
False
6
According to Philip Kotler, marketing deals with the following;
Capturing Value through Pricing
Creating Value and Satisfaction of Customers
Creating Value
Satisfaction of Customers
7
The profile of the marketing executive is as below;
courteous and polite and able to speak different languages.
team player and creative writing and designing skills.
leadership and communication skills.
creative and strategic with skilled online medias.
8
Packaging and labelling consists of...
being appealing to the customers.
reaching greater audiences.
being special and direct.
trading other products and services.
9
Integrated communications is a planning process to ensure that all information over time remains
branded and organized.
relevant and appreciated.
relevant and consistent over time.
aware and valued.
10
Personal selling refers to...
influencing a customer in a face to face setting.
gaining cooperation of trade.
how much money is spent by a customer.
selling your personal items.
11
How would you describe Mr Pentiah.
Grumpy and boring.
Noisy and loud.
Joyful and fun.
Quiet and shy.
12
The 4 P's of marketing are, Product, Price, Place and Physical Evidence.
True
False
13
The business environment is highly competitive and focuses purely on profits in the modern era.
False
True
14
The marketing concept focuses on, Profit orientation, Customer Orientation, The Marketing Mix and...
...Promotion
...Product Planning
...Integrated Effort
...Advertising
15
Mr Pentiah is the best lecturer ever.
False
True
16
USP refers to Unique Selling Place.
False
True
17
Marketing serves as
coordinating efforts only.
building a brand of trust worthiness.
boosts corporate image.
acting as the face of the organization.
18
The marketing executive does
responsible for maintaining a brand's online presence.
maintains relationships with existing customers.
research and analysis and aligns business strategies to the campaign.
manage trade shows and conferences.
19
Brand management is to ensure that there is constant awareness of your brand on the market at all times.
False
True
20
External influences are analysed using the Pestle Analysis, this means, Political, Environmental, Technological,
Segment, Lasting and Economical
None of the above
Segment, Economic and Legal
Economic, Legal and Social
