CIW SMS Review

Asking current customers for ideas and suggestions for new products is this . . .

What can a SM group manager do to encourage people to share projects?

An effective SM call to action for a local video company would be this . . .

This is first step of SM SWOT analysis

What is curated SM content?

SM Managers should immediately remove negative posts on their sites

To increase revenue from SM site, what is calculated by sales orders--after cost of paid ads & internal resources?

Define click-through rate

What information is needed to calculate cost-per-click of a SM campaign?

Choose the best SM optimization technique that helps Search Engine Optimization (SEO)

When the top bosses of an organization accepts and supports SM integration, this is the result . . .

This is the chief disadvantage to using social media. . .

This is a benefit of SM auditing. . .

Best SM platform to plan professional member meeting to post information & encourage attendance...

First step of a SWOT analysis is this . . .

Prepare this type of SM presentation to report results of team's SM campaigns over the last year...

Visual representations of data, information, or knowledge is this . . .

This is the best way to share business videos, research, & information to industry peers is this . . .

To select personas that might shop online & ranking them based on level of interest, is this stage of SM campaign

Create new title, add link to original source, & add personal editorial comments is best practice for what?

SM Risk Manager does this . . .

Using personal profile data to sell products & services is ethical

This states SM influencers are the most important members of social network

Analyze, identify target audience, set goals, define strategies, implement, monitor, and adjust is this . . .

The best SM campaign technique to drive followers to sign up for monthly email newsletter is to . . .

What is measured by comments, likes, and shares?

Big data strategy that uses statistics from SM to predict behavior. . .

What can you do to improve the effectiveness of your posts if you suspect they're not reaching target audience

What demographic information should be considered for benefit of using Instagram in SM campaign?

A plan that identifies several target audiences & offers new products based on report data is this . . .

An effective influencer has the following traits . . .

What increase in SM activity that results in 50% drop in sales could be misunderstood?

Add this to a SM campaign to boost message to specific audience

This is a valuable metric only available in Snapchat

Choose SMART goal for notifying passengers of flight delay.

On SM, what content could a meal kit company that sells products to create meals and recipes to assemble at home?

What defines a brand's primary audience?

This business client benefits from promotional service with products, location, date/time product is available . . .

What stage of SM campaign defines audience position in SM funnel?

How can you make conference keynote speeches more social?

Visual representations of information, data, or knowledge are known as. . .

What are Social Media metrics?

How do you track when emails are opened, links clicked, and forwarded by SM followers?

This organization will have highest impact from aggressive SM marketing campaign. . .

What is best SM platform for clothing and home designs?

Limit access to new production info to minimize threat in SM chat features; do this next . . .

Best way to include SM with print ads is to . . .

A SWOT analysis identifies the following...

What type of strategy is discussing with CEO how SM goals align with business goals?

If a SM campaign gains at least 10% more followers, it is a success.

Content shared by people and has no cost other than time and effort to post is this . . .

From a SM campaign, this is calculated by sales orders . . .

What is key factor to choosing a new SM platform to increase size of social network?

If the CEO is blogging on SM to discuss product improvement, this behavior is . . .

Do this to ensure SM sites are in compliance with legal regulations. . .

Crowdshaping is feedback in real time.

What SM strategy stage assigns probability levels to threats and weaknesses?

This stage assigns probability levels to threats

When managing a SM crisis with negative posts, do this . . .

Use this Google+ feature to organize your posts . . .