THC003: Final Term Review

Beginning 19th century, it provided means for masses to explore distant locations, enhancing both travel and tourism.

The tourism planning process undergoes seven steps.

It means stimulating sales through the dissemination of information.

Are designed to bring people together in order to exchange information.

Fill in the blank: Good promotion is good _____________________.

Wholesale travel agents organize tour packages, while retail travel agents sell travel services directly to consumers.

The third step of the tourism planning process is where major conclusions regarding the previous work are formulated.

A distribution strategy which is between intensive and exclusive distribution.

What does MICE stand for?

A valid tourism plan cannot be formulated without research.

Businesses that act as a link between two parties in a transaction, helping facilitate the exchange of goods/services.

It is used in its early stages of growth, so its owners put very much promotional efforts.

In tourism, the intangible experience is being sold, not the physical good that can be expected before it is bought.

An individual who works for a corporation that is primarily responsible for planning meetings for that company.

Consists of all those activities necessary to bring a product or service from the manufacturer to the end-user.

This are rewards for achievement used by corporations to motivate employee to higher-sales efforts.

These adventurous travelers seek unique, less-explored destinations and are the first to visit new and exotic locations.

They act as a catalyst and complement the private sector's efforts, including the nonprofit organizations.

There are three types of travel intermediaries: travel agents, tour operators, and specialty channels.

The government agency defers the payment of income taxes or other taxes for a predetermined time period.

The combination of elements that interact and complement each other to attain the objectives of the market plan.

In the synthesis phase, you should first know where you are now to determine where you would like to be.

A non-profit organization that represents an urban area that tries to solicit business from pleasure-seeking visitors.

Direct and Indirect incentives are special allowances for income tax and other tax purposes.

In forecasting timeframes, a short term typically lasts for 2-5 years.

It is a crucial part of an economic feasibility study.

At this phase, sales volume reaches its peak. The product/service has penetrated the marketplace to its highest degree.

It focuses on the satisfaction of tourist needs and wants while respecting the long-term interests of the community.

When the destination becomes overcrowded or loses its charm, it mainly attracts ________________.

It is one of the major tools used in marketing a tourist product.

The government agency buys some of the available shares in the project and therefore becomes an equity investor.

The government agency provides a non-refundable grant to the project for staff training purposes.

An assembly for a discussion of the group’s common concerns featuring a panel of experts who take opposite sides.

They are large facilities where meetings and expositions are held; usually corporations owned by the city or government.

These are usually larger meetings which includes some form of exposition or trade shows.

A strategy that maximizes the exposure of the travel product by distributing it through all available intermediaries.

A distinct type of workshop involving small groups that interact with each other individually.

Accuracy and reliability of information are major issues and considerations for promotion.

It provides overall guidelines for development, outlines broad development concepts, and identifies opportunities.

A hospitality and tourism sector that involves planning, organizing, and executing large-scale events.

An orientation that emphasizes the products or services that are available.

To be effective, goals must be systematic, measurable, attainable, realistic, and time-bound.

It is the grouping of people with similar needs and wants to serve the market better.

Henry Ford invented the automobile in the 1880s, but it became accessible only when Carl Benz introduced the Model T.

Distribution channels have three classifications: Consensus, Horizontal-integrated, and Horizontal-coordinated channels.

A process that produces goals, strategies, and objectives for tourism development.

Exhibitions or expositions are events designed to bring together suppliers of products and services.

This phase of the product life cycle requires high promotional expenses and visibility.

The 1st step in tourism planning process is situational analysis, it provides basic direction for the succeeding steps.

Any form of paid-for, non-personal presentation and promotion of products/services using some form of mass media.