stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Business 1a Flashcards | StudBud
Explore
/
Business 1a
Business 1a
10 terms
·
StudBud Administration
·
218 plays
Imported from external platform
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Having a wide range of knowledge sources is not beneficial to gain various perspectives
True
False
2
Customers go through the following steps purchasing a Product
Awareness, Investment, Desire, Action
Awareness, Interest, Destinction, Action
Awareness, Interest, Desire, Action
Action, Interest, Desire, Attention
3
Which skills are defining, according to McKinsey, your skill set?
All skills mentioned before
Functional skills
Personal skills
Industry specific skills
4
Which of the skills is required for modern selling?
All of the options mentioned
Adding value
Building customer relationships
Use of social media
5
Who is responsible for the customer in the MOFU phase according to the sales funnel?
Marketing
Marketing & Sales
Customer Service
Sales
6
Social Media updates target customers in which phase of the sales funnel?
LOFU
TOFU
BOFU
MOFU
7
Credible knowledge sources reach from academic over professional to social media sources
True
False
8
In the TOFU phase, _________ are made aware of a problem and the provided solution
none of the options mentioned
Stakeholers
Prospects
Leads
9
The quality of the source does not necessarily determine wether an information is valid
False
True
10
According to McKinsey, the combinations of breadth and deth of a skill profile are illustrated in all shapes apart from?
Pi-Shape
Y-shape
X-shape
T-shape
