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MK Section 2 '22 Flashcards | StudBud
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MK Section 2 '22
MK Section 2 '22
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Question from Sections 2.01 - 2.04
Flashcards
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Questions
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Answers
1
Which of the following is an example of a product line:
Philadelphia Cream Cheese
Capri Sun
Kraft meats
A1 Steak Sauce
2
To meet the needs of its customers, a drugstore offers a large assortment of products, known as its product
width
consistency
mix
depth
3
Why would a business add higher priced products to its product mix?
To enhance the image of the company
To reduce legal liability
To limit costs
To overcome production problems
4
Product managers have an ethical obligation to design products that clearly
reveal the company’s political leanings.
state who the intended target market is.
inform customers about potential risks.
explain how the product was manufactured.
5
Which of the following is an example of a business with a broad product mix:
Discount store
Candy store
Car dealership
Jeweler
6
The main goal of product/service management is to:
create effective channel management.
increase promotional efforts.
create break-even pricing.
develop, maintain, and improve goods and services.
7
Massages, cooking lessons, and Internet connections are known as
brand-name products.
services.
product lines.
private labels.
8
Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s
package
photo
label
price tag
9
Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product
labeling
packaging
marketing
advertising
10
Which of the following is one of the main goals of promotion during the introduction stage:
Stimulating repeat purchases
Focusing on brand rather than product
Building awareness of the product
Beating the competition
11
Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of
advertising methods.
marketing gimmicks.
unverified claims.
descriptive words.
12
Fast-food place sells burgers, chicken, pizza and fries. They realize that pizzas don't sell so they stop selling them.
trading up
alteration
contraction
trading down
13
Some people argue that planned obsolescence directly benefits customers by
reducing the amount of stress involved with choosing a product to buy.
improving the economy through an increased number of purchases.
providing them with improved products that make their lives easier.
eliminating the need to make their own product purchasing decisions.
14
The product life cycle refers to the stages a product moves through from the time it enters the market until the time
it reaches maturity.
it exits the market.
it produces a profit.
its sales growth slows down.
15
Which of the following statements is true of product/service management:
It involves discovering new-product opportunities.
It is only necessary for large businesses.
It is only useful for small businesses.
It involves continuing to sell unsuccessful products.
16
The stages of brand loyalty are recognition, preference, and:
mandatory.
insistence.
acquiring.
requiring.
17
The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of
trade names.
trade characters.
product brands.
private brands.
18
Which of the following is a true statement about the maturity stage of the product life cycle:
Competition becomes less intense.
Profits increase.
It is the easiest stage for marketers.
Sales growth slows down.
19
When a company becomes aware of a potential product risk after the product is on shelves, companies should announce a
company investigation.
voluntary recall.
shut-down of all stores.
product discount.
20
A shampoo company decides to update its packaging to appeal to new customers. Which product-mix strategy is this?
Contraction
Alteration
Consistency
Expansion
