Sport Marketing

Question 1

Obtaining money needed to finance the operation of a business. This includes bank loans and offering credit to customers

Accepted Answer

Financing

Question 2

Communication used to inform or remind people about a business’s products. Promotion also involves persuading customers

Accepted Answer

True

Question 3

Exist when one company has exclusive control over a product or the means of producing it. There is only one football tea

Accepted Answer

Monopolies

Question 4

Which P does not belong in"The Four P’s of Marketing"

Accepted Answer

Percentage

Question 5

The amount a business charges customers for their products

Accepted Answer

Price

Question 6

Between two or more retailers that employ different types of business formats to sell the same type of goods.

Accepted Answer

Indirect competition

Question 7

Making products available at the right time and location.

Accepted Answer

Place

Question 8

The process of developing, promoting, pricing and distributing products in order to satisfy customers’ needs and wants

Accepted Answer

Marketing

Question 9

A decrease in a potential profit. Potential for loss or failure

Accepted Answer

Loss

Question 10

The money earned from conducting business after all costs and expenses have been paid.

Accepted Answer

Profit

Question 11

Which is not one of the 7 Functions on Marketing

Accepted Answer

competition

Question 12

What college did Mr.Chester graduate from ?

Accepted Answer

Temple University

Question 13

Purchasing Nike shoes because Michael Jordan wears them.

Accepted Answer

Behavior Segregation

Question 14

What is the name of this class

Accepted Answer

Sports Marketing

Question 15

Determining a value to charge for goods and services

Accepted Answer

Pricing

Question 16

Focuses on the selling price of a product. Preferring to buy the products that are the lowest in price.

Accepted Answer

Price Competition

Question 17

Which is not one of the 7 functions on Marketing

Accepted Answer

buying

Question 18

Segmenting the market based on personal characteristics such as age, gender, income, ethnic background, education and oc

Accepted Answer

Demographics

Question 19

Where is Mr. Chester From ?

Accepted Answer

West Philly

Question 20

Involves two or more companies that utilize the same type of business format. Example Coke and Pepsi

Accepted Answer

Direct competition

Question 21

the market based on values, attitudes and lifestyles. Example: People interested in professional football. Segmenting

Accepted Answer

Psychographics

Question 22

Dividing the entire market into smaller groups (of people) who share similar characteristics.

Accepted Answer

Segmentation

Question 23

Determining customer needs and wants through planned, personalized communication intended to influence purchase decision

Accepted Answer

True

Question 24

The goods and services a business will offer to its customers

Accepted Answer

Product

Question 25

The rivalry between two or more businesses to gain as much of the total market sales or customer acceptance as possible

Accepted Answer

Competition

Question 26

Informing, reminding, and persuading customers of the goods and services available to them.

Accepted Answer

Promotion

Question 27

The group of potential consumers who share common needs and wants.

Accepted Answer

Market

Question 28

The group of consumers that a company desires to have as customers.

Accepted Answer

Target Market

Question 29

Based on factors not related to price. Includes: quality of products, customer services, business location.

Accepted Answer

Non-price competition

Question 30

The transporting, storing and handling of goods on their way from the manufacturer to the consumer. This includes the de

Accepted Answer

Distribution

Question 31

Concepts and procedures necessary to obtain, develop, maintain, and improve a product or service mix in response to mark

Accepted Answer

Product/Service Management

Sport Marketing

Questions 31

Sport Marketing

Questions 31