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Marketing Chapter 1 Flashcards | StudBud
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Marketing Chapter 1
There are 4 basic concepts of marketing .
Needs are ______
Marketing Chapter 1
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1
Needs are ______
Requirements for something necessary in a person's life
People's needs that are moulded by culture and individual personality
Are created when the buying power backs a person's wants
Need satisfying offerings of a firm to the market for attention
2
There are 4 basic concepts of marketing .
False
True
3
Exchange is elements come first .
False
True
4
Which concept down below is a part of marketing management orientation.
Societal marketing concept
Consumer concept
Prudence concept
Economic concept
5
Which one is example of selling concept?
Encyclopedia
Business activities
Factory
Smartphone
6
These are five step in marketing process one of them use creating customer loyalty and retention .These are refers as__
Capture
Develop
Understand
Build