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Test - Fundamentals of Marketing Flashcards | StudBud
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Test - Fundamentals of Marketing
Test - Fundamentals of Marketing
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1
Which of the following is NOT part of the Internal Microenvironment of the company?
Customers
Research & Development
Manufacturing
Accounting
2
Which of these characteristics does NOT belong to the concept of “Brand Equity”?.
Credibility
Availability
Loyalty
Association
3
The first mention to Marketing-Mix was done by…
Neil Borden
Philip Kotler
Michael Porter
Igor Ansoff
4
The growth of Public Interest Groups should be analysed as part of the:
Economic Environment
Political Environment
Cultural Environment
Demographic Environment
5
Which of the following is NOT a characteristic of Lateral Marketing?
Is riskier
Works best in new markets
Anticipates high volume
Requires greater resources
6
Which of the following is NOT one of the alternative concepts of marketing?
The buying concept
The product concept
The selling concept
The production concept
