Marketing - Chapters 5 & 6

Question 1

A consumer responds to a cue in order to satisy a drive. What action eventually makes the consumer's response automatic?

Accepted Answer

Reinforcement

Question 2

Service firms have buying procedures that may not be as formal as in larger organizations.

Accepted Answer

True

Question 3

Which needs are most important to organizations?

Accepted Answer

Economic

Question 4

What kind of buying occurs when an organization reviews SOME of the buying process?

Accepted Answer

Modifed Rebuy

Question 5

A ____ is a basic force that motivates customeres to do something

Accepted Answer

Needs

Question 6

Which is not part of the Organizational Buying process?

Accepted Answer

Evaluating Economic Needs

Question 7

There are more organizational buyers than final consumers.

Accepted Answer

False

Question 8

What group of consumers are more-willing to try new products?

Accepted Answer

Singles and Young Couples

Question 9

Which of the following DOES NOT affect a consumer's purchase situation?

Accepted Answer

Opinion Leaders

Question 10

A buying firm may take into account three areas of need. Which of the following is not one of these areas of need?

Accepted Answer

Ethical Needs

Question 11

Which group of buyers is typically the largest in many countries? (Contributes most to GDP)

Accepted Answer

Government

Question 12

An individual's personality has no effect on how they see products or services.

Accepted Answer

False

Question 13

Which people in a buying center use their expertise to help determine which products are needed?

Accepted Answer

Influencers

Question 14

When determines whether a consumer uses limited- or extensive problem sovling? (Choose all that apply)

Accepted Answer

Previous Experience, Effort Willing to be Expended

Question 15

Approximately how many factories are in the United States?

Accepted Answer

250,000

Question 16

Marketers use things like Occupation, Education, Type- and Location of Housing to determine what?

Accepted Answer

Social Class

Question 17

Psychographics are analyses of a person's day-to-day pattern of living. Which of the following isn't included?

Accepted Answer

Services

Questions 17