BTEC Level 3 IT - Unit 3 - Impact of Social Media

Social media sites themselves have different audience profiles

What does SEO stand for?

What type of content do businesses have on social media?

Businesses might have social media accounts to

Is "usage data" a free or paid for service for a business?

Most common search terms that people use to find that business’ products and services...

These describe relevant features of a business including what it does and where it is located

Text, images, video, links, polls, quizzes are examples of ? that businesses post

Google provides this to help businesses choose words that they will use on the web...

Tools used to help a website rank highly in search engine to get more visitors

Businesses can benefit from following other social media accounts

How might a business get them to like them?

Keywords should appear regularly in

What is an ‘audience profile’?

Competitions, sponsorship are

Often called ‘soft selling attempts to create a positive image for the company or product

A business should present what across all its media?

Are "Business pages and profiles" a free or paid-for service for a business?

A business needs people to ? their page

Following others and sharing their content can

Posting material related to the interest area is

The most visited site on the internet after Google

Is "targeted advertising" a free or paid for service for a business?

Focuses on the product

What are these