An executive summary is _____

provides an overview highlighting the critical points in the marketing plan

The four P's of marketing include_____

product, price, promotion, and place

Marketing helps create a positive cycle of economic growth by_____

persuading people to buy goods and services

Strength, Weakness, Opportunity, Threat

What is globalization?

When nations economies feely move goods, labor and money

What are the factors of production?

land, labor, capital, and entrepreneurship

An emotionally intelligent person _____

understands other people's emotions

specific, measureable, achievable, realistic, time bound

What is corporate social responsibiity?

actions a business takes to further social good

studbud

Marketing 1 Midterm 2021

23 termsStudBud Administration145 plays

Imported from external platform

Flashcards23 cardsFPractice quizPHost liveL

Questions 23

Answers

1
An executive summary is _____
presents an overview of the business that is outlined in the business plan
is what the business aspires to accompish
details market and sales analyses that have been performed
provides an overview highlighting the critical points in the marketing plan
2
The four P's of marketing include_____
product, packaging, promotion, and price
product, price, promotion, and place
promotion, place, packaging, and people
price, promotion, people, and products
3
Marketing helps create a positive cycle of economic growth by_____
providing information to educate consumers
identifying new business opportunities
persuading people to buy goods and services
creating more and better products at competitive prices
4
______ are internal factors that lace a company at a disadvantage relative to competitors
political factors
economic factors
threats
weaknesses
5
What is a product
An action that is done for another person usually for a fee
Something a person desires, but could live without
good, service, or an idea
A concept, cause , issue or image
6
Where can you acquire goods and services?
on line
in someone's garage
all of the above
in a store
7
SWOT stands for
Strength, Weakness, Opportunity, Timing
Status, Weakness, Opportunity, Threat
Super, Weird, Organic, Toast
Strength, Weakness, Opportunity, Threat
8
The term baby boomer refers to ____
all of the above
a generational cohort
a target market
a demographic
9
What is globalization?
The difference between a nation's exports and imports
Trading of goods and services between two or more nations
When nations economies feely move goods, labor and money
countries producing goods more efficiently and at a lower cost
10
Why do we need marketing?
It informs the consumer
It fills consumer wants and needs
all of the above
It helps the economy grow
11
What are the factors of production?
labor, human resources, capital, and natural resources
labor, capital, entrepreneurship, and natural resources
land, labor, entrepreneurship and money
land, labor, capital, and entrepreneurship
12
Function of marketing analyzes the potential of marketplaces to create a specific target market?
promotion
marketing information management(MIM)
market planning
pricing
13
helps determine the needs of a company, develops and implements a plan, and creates customer satisfaction is a ____
Customer
Retailer
Consumer
Marketing professional
14
An emotionally intelligent person _____
is smart
behaves irresponsibly
is able to show emotion
understands other people's emotions
15
The value of the option that was not selected when a choice is made is a(an) _____
productivity cost
opportunity cost
trade-off
trade in
16
What is an example of infrastructure?
labor
money
soil
public transportation
17
A SMART goal is ____
specific, measureable, achievable, realistic, time bound
smart, measurable, attainable, realistic, time bound
specific, measureable, attainable, reasonable, trending
None of the above
18
What is corporate social responsibiity?
advantage a business has due to its positive reputation
actions a business takes to further social good
promoting the welfare of others through donating time, property, or money
creating conditions under which humans and nature can coexist
19
Which function of marketing handles the activities involved in getting products from producers to consumers?
product/service management
market planning
selling
channel management
20
Which form of economic utility is added when products are available at convenient places?
place utility
form utility
information utility
time utility
21
Which form of business organization is a relationship between two or more people who join together to create a business
partnership
sole proprietorship
corporation
nonprofit organization
22
An official statement that announces the long term goals of a company
executive summary
SMART goal
vision statement
mission statement
23
The specific group of customers whose needs and wants a company will focus on satisfying is the ________
B2B - Business to business market
Mass market
B2C - Business to consumer market
Target market

Marketing 1 Midterm 2021 Flashcards | StudBud