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Marketing Standard 1 & 2 Flashcards | StudBud
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Marketing Standard 1 & 2
Marketing Standard 1 & 2
20 terms
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Utah Marketing Standard 1 & 2
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Identify the function of marketing that determines how much to charge customers for products.
Product Management
Selling
Pricing
Promotion
2
What can a business do to find out how customers will react to a new product being developed?
Conduct Marketing Research
Invest in stocks
Submit quarterly reports to the IRS
Encourage employees to be more efficient
3
Utah Jazz targets customers who live within Utah and Idaho. This is the market segmentation ___
Demographics
Geographics
Psychographics
Behavioral Segmentation
4
What type of marketing research data is obtained for the first time?
Secondary Data
External Data
Primary Data
Internal Data
5
What are known as the 4 P's of Marketing?
Price, Place, Product, Promotion
Product, Placement, Production, Price
Promotion, Promotion, Promotion, Promotion -
Place, Price, People, Procedures
6
A ranking of a brand, product, company, in terms of it sales volume of its industry competitors
Market Position
Receiving
Distribution
Marketing Strategy
7
What type of marketing research was already collected but relevant to your current study?
Primary Data
Secondary Data
Internal Data
External Data
8
The S.L. Comic Con attracts consumers who love comic books. This is the market segmentation ___
Geographics
Psychographics
Demographics
Behavioral Segmentation
9
The % of an industry/market total sales that one firm/product has
Net Promoter Score
Market position
market share
Voice of Customer
10
What is the process of subdividing a market into subsets of customers that have similar needs?
market segmentation
classification of people
demographics
business to business
11
Hot Topic markets specifically to customers between 15 – 21. This is the market segmentation___
Behavioral Segmentation
Psychographics
Geographics
Demographics
12
The function of marketing different methods to communicate information with consumers is....
channel management
selling
promotion
marketing planning
13
NBC will watch the reaction of the groups and ask them their feelings. This would be...
A target market
A survey sample
A focus group
A marketing quiz
14
What is a SWOT analysis
Bass Diffusion Model innovators early adopters & majority et
A police team
A analysis of strengths, weaknesses, opportunities, threats
The Product Life Cycle
15
A marketing function in which decisions relate to how you distribute a product to consumers.
Product Management
Promotion
Channel Management
Selling
16
Identify the function of marketing that involves selecting the target market for a business.
Market Planning
Selling
Promotion
Marketing Information Management
17
Identify the function of marketing that uses data gathered from customers for better decisions.
Market planning
Channel Management
Marketing information planning
Selling
18
Dividing a market into groups based on uses, usage, responses, loyalty product-service offering
Psychographics
Socialgraphics
Demographics
Behavioural Segmentaion
19
What term describes the group of people most likely to become customers?
Target Market
Advertising Reach
Return on Ad Spend
Focus Group
20
Business to Business also B to B or B2B is
just in time inventory management
business selling items to individual consumers
supply chain management
when one businesses like a manufacturer sells to a retailer
