MCOM 210: Chapter 2

The "demotic turn" is a term used to understand how communication has become:

Indicates the historical turn toward creating platforms sustained by collective participation.

Requires more active engagement from the audience.

Perspective that technology determines the nature of human communication.

Communication technologies shape institutions, social practices and cognitive structures.

Perspective that people play critical role in shaping technology to suit their own ends.

A system that coordinates the exchange or interaction between two or more groups of people.

True or False? Social media generally goes beyond dyadic communication.

Products made by users and user groups.

True or False? Convergence occurs in both the user domain and the producer domain.