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Sports Marketing Final - Review Flashcards | StudBud
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Sports Marketing Final - Review
Sports Marketing Final - Review
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Flashcards
18 cards
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Questions
18
Answers
1
On a Profit and Loss statement (or a P&L), company assets are a key component of the information on the statement.
True
False
2
When making a personal budget, use the income dollar amount for the money you have, before income taxes are taken out.
False
True
3
When referring to a SWOT analysis, a global pandemic would fall under which letter?
T
S
O
W
4
Age Gender, Income and Education are different types of _________________ segmentation.
Psychographic
Geographic
Demographic
Behavioral
5
What is NOT a reason for Revenue Sharing for the NBA?
It allows the teams in larger markets to continue to dominate the league.
It enables smaller market teams an ability to afford expensive players.
It ensures balanced competition
It helps to balance the disparity of team's value within the league.
6
SMART business objectives are ___________.
Systematic, Manageable, Attainable, Risky, Timely
Specific, Measurable, Attainable, Relevant, Timely
Sharp, Measureable, Achievable, Relevant, Typical
Specific, Measurable, Achievable, Reachable, Typical
7
An NBA GM must consider #1 On-court success; #2 financial sec. & what other priority to make up the "Top 3 Priorities
Entertaining Mascots
Affordable team travel charters
Trained Medical specialists
Fan Engagement
8
The letter "A" in SMART Objectives stands for ___________
Acceptable
Attainable
Achievable
Applicable
9
If an advertisement does not do a good job of tying the product to the TV advertisement, there is a ______ problem.
Linkage
Distinction
Amplification
Positioning
10
The 50:30:20 plan for your income when creating a budget is to divide your income into ________________.
50% Needs : 30% Savings : 20% Wants
50% Wants : 30% Savings : 20% Needs
50% Needs : 30% Wants : 20% Savings
50% Wants : 30% Needs : 20% Savings
11
Scarcity is __________________.
Limited financial resources for limited wants.
Unlimited financial resources for unlimited wants.
Limited financial resources for unlimited wants.
Unlimited financial resources for limited wants.
12
The acronym COGS the S stands for the word __________.
Sales
Salary
Sold
Statistics
13
A Marketing Plan is a document that includes
All of the above
Strategies
Timelines
Company Goals
14
We talked about personal Budgeting and Banking earlier in the semester. Rent, Food and Loans are examples of _________.
Expenses
Venmo
Interest
Budgeting
15
A budget is a specific financial plan to determine the best way to use available financial resources.
False
True
True and False
I've never heard of the word budget.
16
The meaning of "Net Profit" for a business is the term for money that is earned before expenses are paid.
True
False
17
For NBA teams, broadcasting rights, ticket sales and sponsorship deals are examples of direct forms of revenue.
True
False
18
The amount of monthly income you earn is an important number to know when making a personal budget.
False
True
