stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Duplicate of [review] TV ad Flashcards | StudBud
Explore
/
Duplicate of [review] TV ad
Duplicate of [review] TV ad
28 terms
·
StudBud Administration
·
381 plays
This Quiz will see how much you remember from last week's lesson!
Flashcards
28 cards
F
Practice quiz
P
Host live
L
Questions
28
Answers
1
When I see a commercial on TV, the purpose is usually to:
Inform me!
Entertain me!
persuade me!
2
How would you define the "Message" of a TV commercial
When a famous person promotes a product
What you see/read in the commercial
The central idea of a TV commercial.
What you hear in the commercial.
3
What is the closest definition of rhetorical question
Is a question that is meant to be answered
Is a question that is not meant to be answered
Is a question no one knows the answer to
Rhetorical question is a question that is rhetorical
4
What is the target audience for the following commercial?
Elderly
Children
Adults
Teenagers
5
Is this ethos, pathos or logos?
ethos
pathos
logos
6
What are these images an example of?
Artworks
Logos
Endorsements
Company signs
7
Logos apply to human reason
True
False
8
Is this pathos, ethos, or logos?
logos
ethos
pathos
9
What is the following an example of "dialogue, slogan, jingle, music, sound effects, etc."
Aural techniques
Target Audience
Logos
Testimonials
10
How would you describe a Target Audience?
People of a certain age, gender, marital status, etc.
When a private citizen promotes the product
Short and memorable phrase used to promote aproduct.
People that are watching the commercial
11
statistics is another example of Ethos
FALSE
TRUE
12
Which is a definition of pathos?
Appeal used to demonstrate speakers credibility.
Appeal to reason by offering clear ideas using facts, etc.
Appeal used to emotionally motivate an audience.
13
A real consumer who talks about how much money he is saving with his new car insurance. Is a..
Testimonial
Target Audience
Message
Celebrity Endorsement
14
Is this logos, ethos, or pathos?
pathos
logos
ethos
wear your seatbelt
15
Which statement describes "Visual Techniques"
What you hear in the commercial.
A mark or symbol that represents a company or product.
“Just do it”“You are worth it”
What you see/read in the commercial.
16
Would a wall of family pictures appeal to Ethos, Logos, or Pathos?
Pathos
Logos
Ethos
None
17
Logos uses ____________________________.
facts
statistics
all of the above
evidence
18
What is a target audience?
The people the business want to work for them
None of the above
The people the business want to sell to
The people the business does not want to sell to
19
What is a Slogan?
Using someone famous to sell products
A new Word
Short and memorable phrase used to promote a product
A Humorous use of a word.
20
If you're not an expert, you can still establish ethos by ____________
pretending you're an expert
citing/quoting people who are experts
stealing ideas
21
Michael Jordan talking about how he loves to wear a particular brand of t-shirt.
This statement is the message
This statement is an example of corruption
This statement is an example of a target audience
This statement is an example of a celebrity endorsement.
22
What is alliteration?
the same syllable repeated in a sentence
The same letter or sound repeated at the beginning of words
the same word repeated in a sentence
23
Which is an example of a rhetorical question?
"How old are you?"
"I am going to the park"
"Do you want your children to be homeless in the future?"
"Go to your room now!"
24
What is an infomercial?
A type of TV show genre
An informative documentary that educates audiences
A short film with the purpose to entertain the audience
An advertising film which promotes a product in an informative way
25
Which of these is an example of a "slogan"
Just do it.
When a famous person talks about a product.
Teenage boys.
Ya Mum.
26
What is this advertisement saying about the product?
It will give you energy
It's delicious
It should be opened at celebrations
It will make you happy
27
Is this Pathos, Ethos, or Logos?
Logos
Ethos
Pathos
28
Choose ethos, pathos or logos
Ethos
Logos
Pathos
