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Unit 4 Promotion and Licensing in Sports & Entertainment Marketing Flashcards | StudBud
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Unit 4 Promotion and Licensing in Sports & Entertainment Marketing
Unit 4 Promotion and Licensing in Sports & Entertainment Marketing
33 terms
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This is the review for Unit 4: Promotion and Licensing in Sports & Entertainmen
Flashcards
33 cards
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Practice quiz
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Questions
33
Answers
1
Products endorsed by celebrities are purchased about as often as products that are not.
False
True
2
Motorola pays a royalty fee to the creator/owner of ______ _____ for every “droid” phone sold.
2001: A Space Odyssey
Star Trek
Star Wars
Back to the Future
3
Endorsements are promotional tools and not a form of sponsorship.
True
False
4
The endorser is not required to continue using the product if it is changed.
False
True
5
When it comes to endorsements, consumers:
consumers do NOT usually believe celebrities.
consumers tend to believe celebrities.
6
This is the legal protection of a creator’s intellectual property or products:
sponsorship
royalty
copyright
endorsement
7
This is the specific programming or publication selected for the advertising message:
advertising format
media
vehicle
promotion selections
8
A deck of playing cards featuring the University of Arkansas’s red razorback is an example of:
a licensed product
a sponsored product
9
A copyright is typically a name, word, phrase, logo, symbol, design, image, or a combination.
True
False
10
Communication used by a company to inform, persuade, or remind people about its products.
personal selling
advertising
promotion
public relations
11
A person's public expression of approval or support for a product or service.
sponsorship
endorsement
trademark
royalty
12
This government agency protects consumers from deceptive business practices.
The Federal Trade Commision
The Environmental Protectional Agency
The Department of Homeland Security
The Occupational Safety and Health Administration
13
Many items were sold featuring the characters from the movie
The Avengers
.
cross promotion
product tie-in
14
When selecting an endorser, the business does NOT want:
A celebrity most consumers know.
Someone with a positive,charismatic, trustworthy image.
A celebrity who is nearing retirement.
Someone who presents few risks.
15
What is the most important tactic to remember when responding to negative publicity?
have a plan in place
tell the truth
respond as quickly as possible
select a calm spokesperson
16
This is the format used for promotion, such as broadcast, print, outdoor or electronic.
public relations
promotion selections
advertising format
media
17
Books that have passed into the public domain are:
very expensive to produce
less expensive than other books
essentially free books
half the price of other books
18
The unique works of writers, artists, and musicians that can be protected under copyright laws.
trademark work
intellectual property
personal endorsement
royalty payment
19
A trademark registration may remain in force:
for 100 years
indefinately
150 years
for 70 years
20
Underwriting/supporting an event to gain positive association for the brand with the event:
royalty
sponsorship
trademark
endorsement
21
This celebrity endorses 75 percent of all basketball shoes sold in the U.S.:
Kobe Bryant
Shaquille O'Neal
LeBron James
Michael Jordan
22
The unique works of writers, artists, and musicians that can be protected under copyright laws.
intellectual property
personal endorsement
trademark work
royalty payment
23
The term given to the theft of any copyrighted material; music, movies, and software:
piracy
larceny
shoplifiting
pilferage
24
When the period of copyright protection has ended the creative work enters the:
Public Domain
Copyrighted Time
Licensing Period
Twilight Zone
25
The use of merchandise as promotional tools to generate income and promote the movie:
cross promotion
product tie-in
royalty
vehicle
26
Publicity can be positive or negative.
True
False
27
A device that legally identifies ownership of a registered brand or trade name:
invention
trademark
copyright
patent
28
Activities that
promote the positive image
of the company, its products, or celebrities.
public relations
personal selling
advertising
promotion
29
This is the free mention of a product or company in the media
personalselling
publicity
advertising
promotion
30
The ownership of intellectual property ends with the death of the celebrity.
False
True
31
This is a good or service that legally uses a logo or image owned by another company or person.
endorsed product
copyrighted product
sponsored product
licensed product
32
Thousands of people are being sued for the illegal downloading of copyrighted material.
True
False
33
Form of communication through which one industry relies on another to promote its product.
advertising
cross promotion
personal selling
media
