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James Bond and Cross Media Marketing Flashcards | StudBud
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James Bond and Cross Media Marketing
James Bond and Cross Media Marketing
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Revision quiz on the marketing of Bond movies
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Which brand released the 'Made for Bond' ad for its new smartphone to tie in with
Spectre
?
Nokia
Samsung
Sony
Apple
2
Theme songs are an iconic part of the Bond marketing. Which of these are Bond themes?
Writing's on the Wall by Sam Smith
The World is not Enough by Garbage
Skyfall by Adele
Goldfinger by Shirley Bassey
3
The 3 main media platforms for marketing are ...?
TV trailers, radio advertsisments & chat show appearances
Print, broadcast & e-media
Youtube, newspaper reviews & Facebook
Billboards, magazines & posters
4
The range of products associated with a film, that audiences can buy is known as ...?
Merchandising
Fan trivia
Collectables
Fan art
5
What is cross media marketing?
Annoyed advertisers
Uncovential marketing techniques used to grab attention
Marketing using various media to form a marketing campaign.
Extremely expensive marketing campaigns
6
Websites, social media & apps are examples of what?
Print media
E-Media
Guerrilla markerting
Broadcast media
7
Spectre
used social media and the website to give regular updates. The benefits include...
The audience feel like they're getting something exclusive
Instant, up to date information
The audience feel part of the film experience
The audience can interact with these e-media methods
8
Using social media or e-media to promote a film could meet which need in U&G theory?
Need for entertainment
Need for social interaction
All of these
Need for information or news
9
A marketing campaign is a planned sequence of marketing & promotional efforts.
False
True
10
A series of trailers were released to promote Spectre starting in spring 2015 to October 2015.
False. The film was kept a secret until the week before.
False. It would be too expensive.
True. This maintained interest up to the release.
True. Having several trailers is a key marketing strategy.
11
Posters, billboards & magazine features are examples of marketing using which media platform?
E-media
Print
Broadcast
12
Which beer brand spent $100million on marketing its partnership with the
Skyfall
film?
Carlsberg
Heineken
Corona
Budweiser
13
Which make-up brand had a tie-in with
Spectre
to appeal to a female audience?
Rimmel
Bobbi Brown
Maybelline
Mac
14
Different media working together to promote a particular product is called ...
Photosynthesis
Synergy
Simultaneous
Similar
15
To promote
Spectre
a series of vlogs was released on the official 007 You Tube page to ...
Give away the plot
Build up anticipation & excitement
To advertise various brands
To introduce Daniel Craig to the audience