Ethnicity, Age, Social grade (A, B, C1, C2, D, E), Gender

Two or more genres together, Represent is an advert and rap music video

The way in which the media ‘shows’ people and the world around us., The way people and places are portrayed by the media

Influential / influencer

Someone who can make us think or believe something / has power

Use denote and connote, Tell me why

When & where a product was made and how the society could influence it, The social, cultural or historical circumstances of a media product

What a picture means, The meaning of a sign or media product that is made by cultural association

How the media product has been constructed

How the product gets to the audience

Audience just accepts the message being given to them by the media product

how are the audience persuaded to buy

how are they attracted to buy something

What you expect to see e.g. a masthead on a magazine, Rules or understanings - ‘the way we do things’

Example: Moon River from Breakfast at Tiffany's, When one media product references another

methods used to persuade the audience

pack shot, direct address, rhyme and repetition

Media audiences that engage/interact with media product e.g. commenting

The literal or surface meaning of a sign or media product., Describe the picture - what is it?

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Media Studies revision

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Key words and commands for media studies aqa GCSE

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Questions 21

Answers

1
social groups
Ethnicity
Age
Social grade (A, B, C1, C2, D, E)
Gender
2
Hybrid
The transition to and from a blank image
The literal or surface meaning of a sign or media product.
Two or more genres together
Represent is an advert and rap music video
3
representation
The people who make media products
An advert for blood donation
The way in which the media ‘shows’ people and the world around us.
The way people and places are portrayed by the media
4
Influential / influencer
A system with different levels based on rank, size or importance.
Someone who can make us think or believe something / has power
Someone who does not identify as male or female
A person who is hired by different companies to work on particular projects
5
marketing
How the product gets to the audience
How the media product has been constructed
Who has made the product
How the product is promoted
6
Analyise
Use denote and connote
Describe what you can see
Tell me why
Talk about the history of the product
7
social context
When & where a product was made and how the society could influence it
The social, cultural or historical circumstances of a media product
Trying to make people think a certain way
The act of using media products by watching, listening to or reading them
8
Connote
What a picture means
The literal or surface meaning of a sign or media product.
The meaning of a sign or media product that is made by cultural association
Describe the picture - what is it?
9
design and layout
Who has made the product
How the product gets to the audience
How the media product has been constructed
How the product is marketed
10
distribution
How the media product has been constructed
Who has made the product
How the product is marketed
How the product gets to the audience
11
passive audience
The people who consume a media product
Audience just accepts the message being given to them by the media product
Media audiences that engage/interact with media product e.g. commenting
12
how are the audience persuaded to buy
how are they attracted to buy something
rhyme and repetition
pack shot
direct address
13
Blumler and Katz
uses and gratifications
5 stages of a narrative
binary opposites
action and enigma codes
14
Levi Strauss
action and enigma codes
binary opposites
5 stages of a narrative
uses and gratifications
15
Barthes
action and enigma codes
uses and gratifications
binary opposites
5 stages of a narrative
16
Convention
What something means
What you expect to see e.g. a masthead on a magazine
Rules or understanings - ‘the way we do things’
What something shows
17
Intertextuality
Example: Emma's pale dress against the dark hedge on the cover of Tatler
Example: Moon River from Breakfast at Tiffany's
When one media product references another
When there is a big contrast between two things
18
methods used to persuade the audience
pack shot
direct address
rhyme and repetition
how are they attracted to buy something
19
active audience
Media audiences that engage/interact with media product e.g. commenting
The people who consume a media product
Audience just accepts the message being given to them by the media product
20
Todorov
5 stages of a narrative
binary opposites
action and enigma codes
uses and gratifications
21
Denote
The literal or surface meaning of a sign or media product.
The meaning of a sign or media product that is made by cultural association
Describe the picture - what is it?
What a picture means

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