Module 03 - Marketing Recap Flashcards

1

Psychographics segmenting is made up of:

2

A target market is a particular portion of the total population which is identified.

3

What are the 5P's of marketing

4

STP stands for Segmentation, Trading, and Positioning.

5

The Marketing Concepts are:

6

The Marketing Concept is older than the Production Concept.

7

There are 3 needs: stated, unstated and real.

8

We can conduct market research by:

9

Developing a Market Positioning Strategy entails

10

Exporting is the hardest way to enter an international market

Module 03 - Marketing Recap