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Y1_Unit2_Intro_to _Marketing_Full Unit Flashcards | StudBud
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Y1_Unit2_Intro_to _Marketing_Full Unit
Y1_Unit2_Intro_to _Marketing_Full Unit
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Test your knowledge on the key concepts and functions of marketing
Flashcards
19 cards
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Questions
19
Answers
1
Which function involves advertising?
Financing
Promotion
Selling
Distribution
2
What is the goal of pricing?
Maximize profit
Enhance design
Reduce costs
Increase inventory
3
Which function involves direct sales?
Financing
Selling
Distribution
Pricing
4
Which function involves customer feedback?
Marketing Information Management
Financing
Distribution
Selling
5
Which function involves market research?
Financing
Selling
Marketing Information Management
Distribution
6
What is the purpose of promotion?
Set prices
Distribute products
Inform and persuade
Design products
7
What is the role of distribution?
Deliver products
Set prices
Design products
Promote brands
8
Which function involves inventory management?
Pricing
Promotion
Financing
Product/Service Management
9
Which function involves product design?
Pricing
Financing
Distribution
Product/Service Management
10
How does distribution impact sales?
Sets prices
Ensures product availability
Promotes brands
Designs products
11
How does selling create value?
Promotes brands
Sets prices
Designs products
Meets customer needs
12
What is market segmentation?
Promoting a brand
Creating a product
Setting a price
Dividing a market
13
What is the role of financing?
Promote brands
Design products
Support marketing activities
Set prices
14
How does financing support marketing?
Promotes brands
Designs products
Funds operations
Sets prices
15
How does pricing affect demand?
Distributes products
Promotes brands
Influences buying decisions
Designs products
16
Which function involves customer service?
Promotion
Selling
Financing
Distribution
17
Which function involves budgeting?
Distribution
Financing
Selling
Promotion
18
Which function involves logistics?
Financing
Distribution
Promotion
Selling
19
How does promotion create value?
Informs customers
Manages inventory
Distributes products
Sets prices
