BTEC Level 3 IT - Unit 3 - Impact of Social Media

Most common search terms that people use to find that business’ products and services...

Posting material related to the interest area is

Is "usage data" a free or paid for service for a business?

Competitions, sponsorship are

Social media sites themselves have different audience profiles

What are these

Focuses on the product

Businesses might have social media accounts to

Businesses can benefit from following other social media accounts

The most visited site on the internet after Google

How might a business get them to like them?

Text, images, video, links, polls, quizzes are examples of ? that businesses post

Is "targeted advertising" a free or paid for service for a business?

Are "Business pages and profiles" a free or paid-for service for a business?

A business should present what across all its media?

Following others and sharing their content can

Keywords should appear regularly in

These describe relevant features of a business including what it does and where it is located

What is an ‘audience profile’?

Google provides this to help businesses choose words that they will use on the web...

A business needs people to ? their page

What does SEO stand for?

Often called ‘soft selling attempts to create a positive image for the company or product

What type of content do businesses have on social media?

Tools used to help a website rank highly in search engine to get more visitors