SEM 2 Unit 2

A business coordinates its advertising, visual merchandising, and special events in order to

Sport/Event marketers use public-relations strategies to create and maintain

Which is an ex. of using a special event as a sales-promotion strategy to increase ticket sales

Important part of negotiating a sponsorship contract involves the event & the sponsor agreeing

Professional sport franchises' marks are considered service marks because of

Which of the following is a factor that businesses consider when selecting advertising agencies

Sending newsletters, providing extra benefits, & asking opinions are ways that event organizers

Which of the following is an example of publicity in the sport/event industry:

One reason why many businesses contract with advertising agencies is to obtain

Because a sponsor may have questions about a proposal, an event organizer should plan to

A guideline to follow when preparing promo budgets is to keep them flexible because they are

Which of the following is an example of a viral marketing strategy:

When preparing a sponsorship agreement, it is important to include info concerning the sponsor

Sport/Event organizations need to build positive relationships with the media because they have

Assigning a staff member to coordinate with its sponsors, an event facilitates goodwill by

What does trade dress protect?

What should every sport organization do before registering a trademark?

Which of the following is an example of coordinating promotional activities:

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

A sponsorship agreement between a sport team and a local business should

An event organizer is most likely to receive grant or foundation funding if the event

Marketers often develop & publish a promotional calendar of events in order to

Which of the following is a true statement about ambush marketing?

What variable might increase attendance at a professional soccer game?

What must the organization do before it can create goals for each one of its fan bases?

4. What do amateur sport organizations often solicit in order to be able to operate?

What does the license grant portion of the license agreement specify?

One of the benefits to a business of using an advertising agency is that the

Selection of a particular entertainer to endorse a product should be linked to the company's

The main characteristic of a full-service advertising agency is that it