BDI 3C1: Unit Three Test Review

Types of Media Advertising: Billboards, posters, displays, transit

The Push Policy is used by manufacturers while the Pull Policy is used for retailers.

Requires sales representatives to generate and maintain direct contact with prospects and customers

 A product/service offered to the consumer at a substantially reduced cost

What type of logo is this?

( Which promotional strategy is this?): Setting up a display of products next to the cash register

A mix of advertising, personal selling, and trade discounts are used by manufacturers to promote their product.

This Pricing Strategy takes advantage of customers' perception and emotions to influence buying decisions.

A strategy that involves researching major competitors to gain insight into their products, sales & marketing tactics 

Setting a low initial price to attract customers and gain market share, then gradually raising the price.

Non-personalized promotion in which companies pay to promote ideas, goods, or services

What type of logo is this?

Types of Media Advertising: Newspapers, magazines, flyers, direct mail, catalogs

A concise sentence or paragraph that expresses a company's business philosophy, vision, goals, and objectives.

Which of the following channels can be considered a specialty channel?

Advertising Influence: People are easily persuaded by other people that they like, also ties into the “Halo effect”

Coca Cola outlining their support for equitable access to education would be an example of product promotion.

What type of logo is this?

Tesla Motors vs Jenson USA Bicycles would be an example of indirect competition

Media Rates and Measurement: The number of homes or people exposed to an ad

 Setting a high initial price for a unique product, then gradually lowering the price over time as competitors appear.

Media Rates and Measurement: The number of times the audience sees or hears the advertisement.

To effectively market a brand, marketers must know where the brand is in terms of the Product Life Cycle

 A markup is added to the total cost of producing a product to determine its selling price.

Used to address individuals directly and not through a third party medium (example: Direct Mail)

Types of Media Advertising: Digital billboards in arenas, tv screens at gas stations, giveaway products

The use of a name, term, symbol, image or design, or a combination of these, to identify and differentiate a product.

Advertising Influence: People will do things that they see other people are doing

How ready are you for this test?

Advertising Influence: People tend to return a favor, thus the abundance of free samples in marketing.