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Term Test 3 - Enhanced
Term Test 3 - Enhanced
33 terms
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1
Unique Selling Proposition is:
Selling a product with the word Unique
Emphasizing the unique quality of a brand
A one of a kind phone
Selling a product that proposes for you
2
Ad Frequency is
the average number of times your ad is displayed to a unique user
.
True
False
3
Social commerce
A form of electronic commerce that involves using social media online media
that supports social interaction, and user contributions to assist
all above
the online buying and selling of products and services.
4
Crowdsourcing is normally referenced as?
Getting help from a large group of people & create something
Getting help from a large group of people finish something
Not Getting from a small group of people & talking
Getting help from a large group of people not doing anything
5
Give publicity to (a product, organization) so as to increase sales or public awareness:
promote
endorse
imply
Vernon
6
Marketing is the practice companies interact with customers via multiple channels, (in)direct , to sell them goods
Multidirect
Social
DAGMAR
Multichannel
7
When Laura purchased a bag of dog food, she received a free can from the manufacturer. What is canned food an ex of?
A trade Sample
Loyalty incentive
Product placement
A premium
8
A social news site...
lets users submit links to sites that they find interesting
lets users select content from news outlets
lets users discuss content from news outlets
lets users submit links to news stories to be ranked and displayed
9
Jonathan created a new watch, and he is using the web/social media to generate money to build a prototype. He is ______
An Influencer
Dreaming
Crowdsourcing
Spending too much time alone
10
push money
a partial refund
commission paid to sales person to push the sale of an item
a promotion where a product is demonstrated
Allowances offered by manufacturers to distribution channel
11
Viral videos, retweets, comments on blogs, & other forms of cust. feedback resulting from social M presence - fall under
earned media
bought media
owned media
paid media
12
The purpose of social media key performance indicators (KPIs) is to be used:
for descriptive paragraphs to display how the sentiment has changed
to measure and evaluate if a business is achieving key objectives.
for sales or lead generation objectives.
for graphical representations or charts showing key business objectives.
13
A marketing approach where a brand connects itself to the ideals, values and aspirations of its identified target aud.
Environmental consciousness
Adventure
lifestyle
Admiration
14
What is personal selling?
Offering an incentive to customers in order to increase sales
Direct communication between a prospective buyer and a sales representative
Using the phone to market your product or service
Nonpaid form of communication through media coverage
15
Eden just launched a new product and she only has a limited amount she can post on Twitter. She is...
Blogging
Microbagooya'ing
Vlogging
Microblogging
16
Which of the following is not a factor that influences media selection?
audience selectivity
reach
cost per contact
use of cooperative advertising
17
DAGMAR in advertising means
Defining Advertising Goals for Measured Advertising Results
Defining Advertising Goals for Measured Advertising Results
Defining Advertising Goods for Measured Advertising Results
Defining Advertisers Goals for Measured Advertising Results
18
Why do some marketers offer rebates instead of price reductions to induce short-term sales?
Higher redemption rates than coupons
They entice purchase but are rarely redeemed
It is price discrimination
Result in brand loyalty
19
social commerce combines social media and __________
advertising
affiliate marketing
ecommerce
Amazon
20
Twitter is an example of a microblog.
No
Yes
Leggo my Eggo
I don't know
21
Gavin bought an Apple Watch &when he registrd the watch he received 3 months of Apple Music free.
3 months is an ex of?
loyalty program
deal
rebate
sample
22
Define push money
the manufacturer's product prominently
ensure that they stock up the product
some service or merchandise
Push money is the extra incentive given to the retailers
23
Closing the sale
involves suggestion selling
is the ultimate goal of the sales associate
all of these choices
moves the customer to make a decision
24
Which of these is integrated marketing communications
Direct communication betwwen sales person and customer
Cordinating all promotional methods;consistent message is sent to customers
Any form of communication to inform, persuade, or remind about goods
Incentatives used to get people to buy a product
25
Social media as a communication tool provides marketers with the opportunity to do what effectively?
to identify competition
to use YouTube
to identify and to listen
to respond to and to listen
26
What is a measure of the number of times an individual is exposed to a brand message?
frequency
cost per contact
reach
synchronization
27
Earned media is:
Free media coverage gained through newsworthy-ness.
Media coverage you pay for.
Self published media.
None of the above.
28
Institutional Marketing...
Favorabe image and fosters goodwilll in the marketplace
Favorable image and fosters goodwill twords costomers
Creates a peaceful atmosphere in the workplace.
Markets to other institutions.
29
Advertising fashion trends and new product introductions serve to
Minimize the income effect
Create consumer need
increase income effectiveness
Create consumer demand
30
Competitive Advertising
advertising goods with the intention of switching the product
advertising that aims to persuade a consumer for buying a product
comparing the price of products from vendors before buying
advertising that creates a contrast between its product and competitors
31
Anna has been going to the same hairstylist for years. She returns because of a great job on her hair and she likes her.
This is all of the above
This is convenience
This is relationship selling
This good business
32
What is programmatic buying?
The buying and selling of media through technology platforms
One program that allows you to buy online and offline media
A way to buy several homepage takeovers in one spot
A program that assembles your media campaign
33
Product placement can reinforce brand awareness.
True
False
