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Advertising
Advertising
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A quiz
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Questions
13
Answers
1
Event:
What event is being marketed in this ad?
A tour of California
A fun run
A convention for politicians
A music festival
2
Advertising is a huge industry. How much is spent each year to engage our attention?
20 million
50 billion
200 million
100 billion
3
Each day, people see approximately how many ads?
200
20,000
2,000
20
4
Propaganda is used by governments to influence behaviour and thinking. What does this one want?
citizens to grown their own food
citizens to send their men to war
citizens to shop locally
citizens to sell food overseas
5
Also known as 'product placement',
covert advertising
is when:
an ad is covered up
an ad is embedded in entertainment and media
no one can see the ad
the ad is targeted at children only
6
Product:
What is being marketed in this ad?
riding gear
Lance Armstrong's charity
a sports drink
a bike
7
Service:
What service is being marketed in this ad?
an airline
a GPS device
a travel agency
a tourism website
8
True or False? Advertisers want us to feel that our choice of product says something about us.
True
False
9
The term 'advertising' is derived from the Latin 'advertere', which means:
turn towards
advantage
enquire
look away
10
This is a famous WW2 icon. Who is she?
Rosie the Riveter
Gladys the Gardener
Mina the Mechanic
Jeanie the Janitor
11
Issue:
Which issue is presented in this ad?
Drink driving
Drug use
Domestic violence
Texting while driving
12
Advertising is used to draw attention to:
a concert or campaign
a product, service, event or issue
a news item
a product
13
True or False? Companies create a unique identity for themselves to appeal to a target audience
True
False
