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TOPIC 1 & 2 MARKETING Flashcards | StudBud

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TOPIC 1 & 2 MARKETING

8 terms·StudBud Administration·58 plays

TOPIC 1-Marketing concepts TOPIC 2-Marketing planning

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Questions 8

Answers

1
WHAT IS POSITIONING OF THE PRODUCT?
involves adapting the firm to take advantage of opportunitie
is the collection of business and products
establishes what kind of business the company operate
refers to what the consumers thinks of your product
2
WHAT IS EXCHANGE IN MARKETING?
act of obtaining object from someone by offering in return.
actions create, build desirable exchange relationships
Combination of products, services, information,
NONE OF ABOVE
3
The marketing process COMPRISES
4 STEPS
CREATION VALUE AND BUILD RELATIONSHIP
5 STEPS
NEEDS AND WANTS
4
THE MISSION OF THE COMPANY...
SHOULD BE MARKET ORIENTED
IS THE GOAL OF THE COMPANY
IS A PHILOSOPHY
SHOULD BE PRODUCT ORIENTED
5
What about the philosophy should guide the marketing strategy?.MANAGEMENT ORIENTATIONS
PRODUCT – PRICE – PLACE – PROMOTION
EXCHANGES & RELATIONSHIPS
PRODUCTION, PRODUCT, SELLING, MARKETING, SOCIETAL MARKETING.
superior customer value and satisfaction.
6
WHAT IS MARKETING?
IS A PROCESS
IS A PRODUCT
IS PROMOTION
IS A ADVERTISING
7
WHAT ARE STEPS IN STRATEGIC PLANNING?
none of above
mission-goals-portafolio-strategies
mission-objectives-portafolio-planning
mission-customers-planning -portaflio
8
ONE OF THE EMERGING ISSUES IN MARKETING IS
TARGET MARKET
Customer equity
Rapid globalization
VALUE PROPOSITION